Born in Guangzhou in 2020, PandaPrank is a creative agency, a media platform, and most importantly, a pioneer in China’s custom sneaker culture. Their mantra states a simple objective, to ‘Make Some Changes,’ which, on one level, is their approach to the customisation of existing sneakers, but on another, more reflective take, it’s a commentary on the disposability and lack of durability of modern sneakers and the transactional culture surrounding it, sitting directly out of tune with nature. We try to get in step with PandaPrank and un-earth their process.
What is PandaPrank?
PandaPrank consistently pushes the boundaries of traditional design, focusing on crafting one-of-a-kind custom sneakers and unlocking infinite possibilities in sneaker re-creation. We are the first custom sneaker brand in China to receive authorization from Vibram. The sneaker industry produces billions of new shoes annually, while countless wearable pairs are discarded. We challenge this cycle by giving pre-loved sneakers a bold second life. Through deconstruction and hand crafted redesign, we merge streetwear aesthetics with eco-conscious practices – striking a perfect balance between professionalism and innovation, adding profound meaning to sneaker customization.
Why Sneakers?
Using sneakers as a medium, we connect with and engage those passionate about creativity and outdoor culture through outdoor activities. During this process, we noticed that many shoes are discarded due to damaged soles; moreover, some popular models lack outdoor functionality yet are still used in such activities. The sole is not only a crucial component of a shoe but also determines its lifespan. Therefore, we have introduced the PTS system, designed to extend their lifespan, and enhance their functionality. Whether for hiking, climbing, sports, or pairing with everyday outfits, PTS meets your diverse needs.
“Creation Is Creed”
What is the PTS system?
PTS, full name Pro Trekking System, is a set of highperformance structure replacement systems. This system
consists of the Vibram professional outdoor outsole, Anti-Collision toe cap, shock-absorbing insoles, Stable-heel
stability system, Quicklace system, Ultra Rebound lightweight midsole, all originally designed by PandaPrank®. It is
compatible with the uppers of most mainstream brands and is suitable for outdoor and urban environments, ensuring safety and functionality, while also having both comfort and fashion sense.
What’s the process?
Guided by the core philosophy of “Make Some Changes” we consistently push the boundaries of traditional design, focusing on crafting one-of-a-kind custom sneakers and unlocking infinite possibilities in sneaker re-creation. We delve into the richness of local culture, collaborating with hidden masters of intangible cultural heritage to seamlessly blend traditional craftsmanship with modern aesthetics, creating works of elevated value. By partnering with renowned domestic and international brands, PandaPrank conveys its distinctive design philosophy through every creation, presenting meticulously crafted, unforgettable designs.
Explain the connection to nature and sneakers?
Our design inspiration is deeply rooted in outdoor culture, with each custom collection taking outdoor sports as its creative starting point. Whether it’s the visual aesthetics or the selection of customized materials, every element is meticulously crafted to harmonize with nature. For each collection’s campaign shoot, we venture into distinctive outdoor locations, fully showcasing the intrinsic connection between our design craftsmanship and the natural world.
