Founded in Sapporo, Hokkaido, Japan in 2002, SOUTH2 WEST8 is part of the Nepenthes family of brands. Drawing inspiration from traditional Japanese tenkara fly fishing, the label blends practical outdoor design with a distinct streetwear sensibility. Its collections focus on durable, functional gear and apparel built for fishing and time outside, while still carrying the style and attitude of modern urban fashion.
The line between fashion and angling is drawn tight for South2 West8. From the riverbanks in Japan flows an interconnected approach to fashion and fishing, where the functional beauty traditionally found in angling apparel has become an inspiration for the brand.
For South2 West8 it runs deeper than just their product, every piece of clothing is an opportunity to find a great connection to nature through the experience of the fishing itself – believing that this deep connection observed by an angler in situ bears witness to the changing climate, creating an urgency in some way for South2 West8 to make the most of every cast.
“PERHAPS IT IS THE ANGLER WHO WILL FIRST SENSE NATURE’S SUBTLE CHANGES, AND TAKE ON THE QUIET DUTY OF BEARING WITNESS.”
