Earlier this year Five Ten’s all new 2021 apparel and footwear collection brought Parley recycled ocean plastic, recycled polyester, and sustainably sourced cotton to the world of mountain biking — and the brand, now under ownership of adidas, took home an Innovation Award for its efforts from U.S. tradeshow icon Outdoor Retailer.
Adidas Outdoor includes the brands Five Ten and Terrex. At adidas Outdoor we bring people to the outdoors, and the outdoors to the city. We believe that through sport we have the power to change lives. Too much of life now happens indoors, affecting health, happiness, and creativity. That’s why, as the creator brand, we believe being outdoors is the solution. Run, bike, hike, or climb – combining more than 50 years of integrated technology, our adidas 5.10 and Terrex products take you from nature to urban to backcountry exploration without compromising performance or style.
Plastic waste and pollution are a big problem. adidas has been working hard to develop and introduce innovations to help reduce the use of new plastic and virgin polyester. As a brand, adidas aims to completely phase out the use of virgin polyesters by 2024 and have all shoes and apparel made with 100% recycled materials. Five Ten is proud to be a part of this initiative.
As a part of the adidas family, Five Ten benefits from adidas research into recycled, recyclable and sustainably sourced materials. For Spring ’21, Five Ten is offering two of its classic flat-pedal mountain bike shoes, the Freerider and Freerider Pro, with uppers made from Primeblue Parley Recycled Ocean
Plastic. Parley Ocean Plastic is an upcycled material that contains plastic waste that’s been intercepted from remote islands, beaches shorelines and coastal communities before it can pollute the ocean. Additionally, Five Ten is launching a new riding apparel line, which utilizes Parley Ocean Plastic, recycled polyester, and BCI (Better Cotton Initiative) cotton. For the first time riders around the world will no longer have to compromise when looking for technical performance riding products designed to end plastic waste.
Luke Hontz, Senior Product Manager, Five Ten Bike, says Five Ten is stoked to be a part of the mission to bring new technology and manufacturing processes to mountain biking and to help end plastic waste. “This will bring us one step closer to becoming a fully-circular company,” says Hontz. “Our sport is built in the outdoors and as a brand we need to be accountable for the impact we have on nature and the environment.”
Find out more about Primeblue and Primegreen technology alongside the adidas Five Ten mission to end plastic waste at adidas.com/sustainability.
