adidas TERREX and The Renewal Workshop (TRW), the leading provider of circular solutions for apparel and textile brands, have partnered to create the one-of-a-kind Nothing Left Behind concept collection that furthers the brand’s ambitions towards a more sustainable future. As part of adidas’ larger ‘keep it in play’ sustainability initiative, the brand explores inventive ways to breathe new life into all of its products so nothing gets left behind (or in a landfill). TRW’s proprietary Renewal System takes discarded apparel and textiles and transforms them into renewed products, upcycled materials and recycling feedstock. This collaboration highlights adidas’ commitment to innovate solutions that extend the life cycle of its products while minimizing waste.
“‘We continually challenge ourselves to develop pieces that can extend the lifespan of TERREX products nearing the end of their lifecycle. This was our guiding inspiration to arrive at this exploratory collection with adidas designers and The Renewal Workshop,” Michael Kadous, Head of North America, adidas TERREX and Five Ten. “The result is a reimagined collection sourced from athletes and employees engineered into unique outdoor pieces that we can send back to athletes to tell stories about all new adventures born from their repurposed pieces.”
In support of the partnership and Nothing Left Behind capsule, adidas TERREX releases a brand film illustrating TRW’s Renewal System process and adidas’ broader commitment to sustainability featuring its spokespeople including Michael Kadous (Head of North America, adidas TERREX and Five Ten), Emily Jagos (Senior Designer, adidas), Elisa Schaller (Sr. Category Manager, adidas TERREX and Five Ten North America) and Ashley Anton (former Senior Design Director, adidas).
The Nothing Left Behind collection features revamped and repaired products from adidas TERREX using TRW’s restorative process. Lived-in apparel offerings from jackets to pants were sourced from adidas TERREX athletes, including Pro climbers Molly Mitchell and John Cardwell, as well as brand employees, and were updated to produce a range of renewed products. The repurposed apparel will be given back to its original owners and will not be available for purchase. Through a successful proof of concept for renewable wear via Nothing Left Behind, adidas will continue to support and inspire outdoor and sustainability enthusiasts everywhere.
While the Nothing Left Behind concept collection will not be available for purchase, outdoor enthusiasts can sign-up for adiClub to enter into a raffle for a chance to win a signature piece from the custom-made collection. To sign-up for the raffle visit www.adidas.com/us/adiclub.
The adidas TERREX and TRW partnership is just one of the inventive ways that the Three Stripes brand is pursuing eco-conscious solutions that cements its commitment to people and the planet. The brand’s Give Back program encourages consumers to return old or unwanted adidas apparel to be resold or reused—another way to prolong a product’s life span. In return, donors are given adiClub membership points or adidas vouchers as a reward for those who choose to give back.
