For some, hunts are about more than tags and terrain. They’re about finding your footing when life knocks you off course and recalibrating your bearing toward true north. Step into Eddie Boyer’s story, and see how hunting has become his moral compass, instilling the steady discipline of choosing the next right thing, again and again.

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OTSDR is a response to the shifting landscape of outdoor culture, an exploration into the unknown, encouraging new ways of thinking, making and creating. The purpose of OTSDR is to move you closer to nature, to strengthen that connection through experiences in the natural world.

The post Brand Profile Issue Zero: OTSDR appeared first on VANISH TODAY.

Unifying function and fashion, rugged and refined, craftsmanship and performance, FLOWER MOUNTAIN strives for balance in this world. Their world is in pursuit of harmonizing with nature, tuned to it’s every season, its every ebb and flow, which is reflected back in the curve of every shoe they make – mountains and flowers expressing the beauty found in nature flowing through each of their designs. This is a genuine expression of a Japanese project.

They dedicate their brand to those who refuse to settle for the ordinary.

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ON THE FRINGES OF THE SOUTH OF ENGLAND, IN A PLACE CALLED HARTLAND, EXISTS TWO WORLDS IN ONE: GRIFFIN STUDIO, THE PRACTICE OF JEFF AND KARINA GRIFFIN, INNOVATORS IN TECHNICAL OUTWEAR, AND THEIR HOME AND ECO-REATREAT LOVELAND FARM – A PLACE WHERE URBAN AND NATURE EXIST TOGETHER, INSPIRING A RECONNECTION TO THE VASTNESS OF NATURE AND ITS WILD DRUMBEAT.

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ON THE NORTHERN FRINGE OF TWO CONTINENTS LIES A LAND WHERE HUMANS FIRST DEFINED THEIR SPIRITUAL CONNECTION TO NATURE. THE PEOPLE OF THE ARCTIC EVOLVED A SET OF RITUALS THAT OPENED THE DOOR TO DIRECT AND UNMEDIATED EXPERIENCE OF THE NATURAL WORLD. ARCHAIC TECHNIQUES OF ECSTASY (ATOE) PROVIDED THE PATH TO ACHIEVING TRANSCENDENCE, WHERE IT BECAME POSSIBLE TO WITNESS THE SPIRITUAL LIFE OF EVERY OBJECT, EVERY STONE OR BLADE OF GRASS ON THE MOUNTAIN.

BERINGIA IS A PLACE WHERE NATURE COMES ALIVE AND GUIDES US TOWARD EXPERIENCES OF PASSAGE, REVEALING REALITIES SEPARATE FROM OUR DAILY LIVES, THROUGH BRIEF, ECSTATIC INTERVALS THAT BLOW PAST OUR PERCEPTUAL BOUNDARIES. IT’S WHY WE GO TO SNOWBOUND ALPS AND FRIGID OCEANS, WHY WE RUN TO THE HILLS IN PURSUIT OF LOST WORLDS AND SECRET SPOTS: TO DISCOVER THAT WHICH IS BEYOND OUR INDIVIDUAL LIVES, WHAT SHATTERS OUR SENSE OF SELF, WHAT MAKES US SUPERHUMAN. AND ALWAYS, TO RE-FIND THAT LOST MOUNTAIN HIGH.

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As part of the recent Vanish tour of Asia, the Vanish team were lucky enough to be invited over to the Beams HQ (overseeing a diverse portfolio of more than 30 brands and creative projects) to meet the chief buyer at Beams Plus and esteemed vintage outdoor clothing collector Shigeru Kaneko.

Given a warm welcome by the Beams staff, Team Vanish were able to learn all about the brand’s incredible 50 year history thanks in part to a permanent in-house timeline exhibition.

Though impossible to document all of their impressive achievements over the years, the products on display nonetheless provided a fascinating insight into the brand. Showcasing a number of key evolutionary moments and significant releases, from the brand’s inception in 1976 (originally called ‘American Life shop Beams’) right through to today’s globe spanning empire. Leaving us in no doubt that though Beams has been inspired by timeless looks such as American Ivy League and classic English tailoring, that their name is now equally synonymous with classic style, albeit with a signature Japanese obsession for detail and premium quality.

Following this impressive history lesson, the Vanish team met up with Shigeru Kaneko, who as well as being the chief buyer of Beams Plus, is also widely respected around the world for his seriously impressive collection of vintage outdoor clothing. Having released his Outdoor Expedition Book 99 last year (Vol. 9 in the “I AM BEAMS” series), an ongoing global exhibition tour (Expedition Club) followed.

Clearly a very busy man, Shigeru kindly took time out to pick some of his rarest and most impressive down parkas specifically for the Vanish team to check out. Consisting predominantly of North American brands from the second half of the twentieth century alongside the incredibly rare down parkas were a number of vintage Eddie Bauer down hand warmers and face masks that have now become something of a Shigeru trademark in his legendary collection. Alongside Eddie Bauer the archival outerwear included brands such as Gerry, The North Face, Pointfive, Moncler, REI, Blacks, Wilderness Experience, Snow Lion, Adventure 16 and Mountain Equipment. The latter two brands and their down jackets having both provided direct design inspiration for recent Beams Plus collaborations with END Clothing and Palace Skateboards, respectively.

Meeting Shigeru and experiencing the collection was an unforgettable experience and a particular highlight in what has been an incredible trip to one of the most exciting and design savvy cities in the world…a visit which was topped off by the always affable Shigeru donning his beloved Gerry U.S.A.F. Survival suit for us and letting us take some shots of him in this incredible piece of military expedition history from 1959.

Vanish would like to say a huge thank you to Shigeru Kaneko and Mizuki Maeda for taking time out of their busy schedules to show us around, as well as all the staff at Beams HQ and the Beams Plus store in Harajuku.

The post An Exclusive Look Behind the Scenes at Beams Headquarters with Shigeru Kaneko appeared first on VANISH TODAY.

From Brooklyn to the mountains, Gensler’s perspective has shaped Vanish into what many now consider the outdoor avant-garde—a platform redefining how we engage with the outdoors.

Q: Could you introduce yourself?

I’m David Gensler, a strategist and designer currently living in New York, working on my brand, Vanish.

Q: Can you tell us about the background of Vanish Outdoor Magazine? When and why did you start it?

It was 2013, and I was walking to an Agenda trade show with the show’s founder—and my friend—Aaron Levant. I had just rebuilt the Leica Camera brand and helped facilitate the sale of Hasselblad to DJI. I was planning to take a break in my career to spend time in nature—fishing, being in the mountains, slowing things down.

The show was filled with outdoor brands like Poler, and something clicked. That night, I dreamt up Vanish as a platform to inspire people to engage with nature. At that moment, I wanted a kind of “Hypebeast for outdoor culture”—but it didn’t exist. So I created it.

At the same time, I was constantly looking at GO OUT magazine from Japan. I remember thinking, I’m either going to have to learn Japanese… or create my own outdoor culture magazine.

Q: You were living in Brooklyn at the time. Will Vanish Outdoor Magazine always sit between urban culture and nature?

Yeah, I spent most of my adult life—and early career—in Brooklyn. I love New York City, but my soul craves nature too much to have both feet planted in the city all the time.

Vanish will always exist between those two worlds. One foot in urban culture, the other in the outdoors—that’s our DNA.

Q: How has the Vanish brand evolved over the years?

For a long time, I was doing it solo. I was involved in other major projects, so I wasn’t fully focused on Vanish—but it was always my main passion.

Over time, I started dedicating more energy to it. I was also spending more time in nature personally, which naturally fed into the brand.

Then in 2017, I randomly met my partner, Dana Gleason, in Bozeman, Montana—and he kind of kicked my ass into gear.

Q: What do you mean by that?

He asked me what Vanish was, and I said, “We are the invasive species of the outdoor industry. We don’t fit in, and we don’t feel like we belong.”

He laughed and said, “You don’t. But that’s exactly why we need you.”

That stuck with me. I took that energy and got focused. We started experimenting—products, brand extensions like FishThing (angling culture), Landscape (hats), and collaborations with The North Face and Mystery Ranch.

In 2019, we partnered with ISPO to launch The Borderlands. It was a massive exhibition—a three-tiered city we built out of industrial scaffolding, featuring brands from around the world that represented our vision of cutting-edge outdoor culture and design.

It was a defining moment for Vanish Outdoor Magazine.

And then, not long after, COVID hit.

Continue the David Gensler Interview. This David Gensler interview explores how Vanish Outdoor Magazine is redefining outdoor culture.

This is Part 1 of our interview with David Gensler, founder of Vanish Outdoor Magazine.

In Part 2, Gensler explores design, authenticity, technology, and the future of outdoor culture.

→ Continue to Part 2 of the David Gensler interview

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Raxxy

Brand: RAXXY
Interviewee: WILLIAM SHEN, FOUNDER / CREATIVE DIRECTOR
Year Founded: 2020
Location: SHANGHAI\MILAN
Website: raxxy.com
Instagram: @christopherraxxy_official

Vanish (V): Can you tell us about your background in mathematics and how it guides your design process?

William Shen (WS): My background in mathematics began early, through competitive problem-solving and advanced training that shaped the way I approach structure and logic. I was involved in high-level mathematical competitions during my formative years, which instilled discipline, precision, and an understanding that every system must resolve itself coherently. That way of thinking has stayed with me. Mathematics trained me to see form as consequence rather than decoration. In my design process, garments are treated as systems: proportions are deliberate, balance is calculated, and tension is engineered into the structure. I don’t begin with emotion or narrative, I begin with logic. When construction is resolved, emotion emerges naturally through clarity and restraint.

V: Your first collection was a radical new aesthetic and departure from most of the fashion industry — how did the market react?

WS: The reaction was polarized, which felt inevitable. When something doesn’t align with established categories, discomfort is often the first response. Some people didn’t know how to read it, while others connected immediately. I wasn’t aiming for instant acceptance, I was looking for recognition. The audience that understood the work did so without explanation, which confirmed the clarity of the language.

V: How do you personally define your design style?

WS: Restrained, architectural, and intentionally tense. Raxxy operates in a space of control, clean lines, precise construction, and subtle aggression. It’s not about spectacle or nostalgia. It’s about precision and presence, about garments that feel resolved yet quietly confrontational rather than loud.

V: What is the design culture like in China today?

WS: It’s ambitious and fast-moving, but still in transition. There is exceptional technical ability and a strong drive to innovate, yet many designers are still negotiating identity through external reference points. The most compelling work today comes from those who stop translating themselves for validation and begin speaking with certainty from their own position.

V: Where are you currently pulling inspiration from?

WS: Architecture, industrial systems, and environments where function dictates form. I’m also deeply interested in human behavior, particularly how people protect themselves, visually and psychologically. Clothing as a form of modern armor is an idea I return to often, not symbolically but structurally. That thinking was central to the show staged on the Great Wall of China in October 2021, where scale, history, and human presence exist in constant tension — a context that mirrors how I consider garments in relation to the body and its environment.

V: What’s on the horizon next for you and your brand?

WS: We’re entering a phase of gradual and considered growth. The Harrods pop-up in January was an important moment of observation rather than affirmation, an opportunity to see how the brand’s language engages with an international audience and a historic retail context, without forcing its presence. From this season onward, together with our European partners, we are expanding wholesale selectively, prioritizing long-term relationships built on shared understanding. Direct retail remains a future step, to be approached with patience and coherence, once the brand is ready to sustain a more direct dialogue with its audience.

V: Is there anything specific you’d like to discuss that we didn’t cover?

WS: It’s important to acknowledge that fashion is never just about clothing. It’s about identity, control, and distance, how people choose to present themselves or remain untouchable. When designers accept that reality, the work becomes more honest. That’s the space Raxxy operates in.

The post Vanish Exclusive Q and A – Brand Profile from Issue One: Raxxy appeared first on VANISH TODAY.

Rooted in slowness, the practice rejects serial production in favor of singular, handcrafted works—each one the result of a meticulous, almost ritualistic process. Objects emerge through cycles of prototyping and tactile experimentation, where time and intuition shape the final form along with the material itself.

The work draws on historic silhouettes and overlooked archetypes, but not to recreate. Instead, it distorts, reimagines, and repositions the past within a contemporary actualization frame. The artist seeks tension—between memory and modernity, structure and softness, the known and the speculative. In this friction, a quiet transformation takes place: perception shifts.

The practice moves along the edges of what could be called an outdoor avantgarde, which merges fieldwork with fiction, a survival gear with ritual. It draws on the language of expanded sculpture, site-responsiveness, and narrative utility, positioning the wearer not merely as user, but as participant in a lived mythology.

The post Vanish Brand Profile: Not Less Or Equal appeared first on VANISH TODAY.

IN THE QUEST FOR HORIZONTAL GAINS, WE CREATE LINES IN THE LANDSCAPE.

ORIGINATING FROM OSLO, VANCOUVER AND LONDON, PORTAL OFFERS AN ANTIDOTE TO THE SILOS CREATED ACROSS RIDE, RUN, AND HIKE…BRINGING A UNIFYING PERSPECTIVE TO OUTDOOR ACTIVITY. INSPIRED BY MOVEMENT AND NATURE, AND PROVIDING A WARDROBE OF TOOLS FOR MODERN EXPLORERS THAT ARE INTERESTED IN MULTI-MODALITY.

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