Goodbye City, See You on Snow — In the Fastest Growing Winter Sports Market in the World

The winter sports market in China is one of the fastest growing in the world, estimated to be worth more than $126 billion by the 2022 Beijing Winter Olympics — with a target of over $160 billion by 2025.

Ahead of the Winter Olympics, the Tmall Winter Festival 2022 is the annual major shopping event dedicated to winter sports brands.