Smith Launches First-to-Market, Custom Crafted 3D Printed Eyewear

Smith was founded in 1965 in Sun Valley, Idaho, often credited with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. Since that time, Smith has been pioneering dynamic technologies in protective eyewear that enhance experiences while raising the bar for optimized performance now for more than 50 years.

Continuing its legacy of disrupting design and innovation, Smith – the global leader in snow goggles – is excited to announce the launch of Imprint 3D Technology, debuting in a first-to-market custom crafted 3D printed snow goggle.

Smith created the Imprint 3D Technology to address the vast range of face shapes and features while eliminating the one-size fits all approach to gear. The custom experience provides increased all-day comfort, elimination of light leak due to improper fit, removal of pressure points or hot spots, and an expanded field of view.

The new Smith I/O MAG Imprint 3D goggle is the first custom goggle built to the individualized features of a person’s face. Utilizing Smith’s custom app – available for download on compatible iPhone 10, 11, 12, 13 & iPad Pro models – users scan their face to capture their unique details and contours. Through Smith’s patent-pending Imprint 3D Technology, an individualized frame is automatically generated with a face flange tailored to the exact surfaces of the user’s face. The customized frame is 3D printed, using HP’s industrial Multi Jet Fusion platform, then hand assembled into the best-selling Smith I/O MAG goggle in Smith’s USA-based production facility and delivered within 14 days.

The Smith I/O MAG Imprint 3D goggle features Smith’s proprietary ChromaPop™ branded lens uniquely tuned to deliver the ultimate in visibility and clarity beyond normal capabilities by amplifying natural color and enhancing definition. The lenses can be quickly swapped out through the patent-pending and proprietary Smith MAG technology that integrates strong, weatherproof magnets and dual locking mechanisms to quickly adapt to varying light conditions with the confidence of lens security.

Launching exclusively within North America on, the limited edition Smith I/O MAG Imprint 3D goggle ($450) includes the custom created Smith I/O MAG frame, two proprietary ChromaPop branded snow lenses, a protective hardcase, gogglesoc supplied lens protector and microfiber bag.