The scale of the event continues to align with growth in the performance running footwear category. Carbon-plated racing shoes have expanded beyond elite-only use into broader retail distribution, including limited releases and collaborations tied to major race calendars, and brands including adidas, Nike, On, Tracksmith, and ASICS continue to position race-day product launches around major marathons.

The crossover between performance running and fashion was visible during London Fashion Week when Vanish was there in January, as technical running footwear appeared in runway presentations and showroom environments alongside seasonal apparel with performance models integrated into fashion contexts rather than separated from them.

Within this massive framework, Footpatrol and adidas have released a collaborative version of the Adizero Adios Pro 4 ahead of race weekend.

Footpatrol was founded in London in 2002, initially operating from a small courtyard space in Soho at a time when access to limited and international sneaker releases was more restricted. The store built its position by sourcing rare product, including Japanese exclusives and deadstock pairs, and became a distribution point for early consortium-level releases. It relocated to Berwick Street in 2010, where it remains, and expanded to a second location in Paris extending its footprint into another key European market.

The business operates as both a retailer and a collaborator. It has worked across brands including Nike, adidas, ASICS, Saucony, and Clarks, with a consistent focus on limited runs and launch-driven releases. Its positioning has remained tied to sneaker distribution and community engagement rather than scale retail, functioning as a release point for high-demand product and partnerships.

That history is directly relevant to this release. Performance running footwear—specifically carbon-plated race models—has historically been distributed through performance channels, with limited crossover into boutique retail. This collaboration places a race-day silhouette, the Adizero Adios Pro 4, into that distribution model, aligning a technical product with a retailer typically associated with limited sneaker releases.

The design references the built environments surrounding Footpatrol’s London and Paris locations. The upper uses a one-way stretch textile with metallic three-stripe branding incorporating 3M reflective elements, while the midsole retains LIGHTSTRIKE PRO foam, paired with carbon-infused ENERGYRODS designed for propulsion and efficiency over distance.

The release is timed to coincide with marathon week and is available through Footpatrol’s retail and online channels. Creative Direction and Photography by Anthony Lee.

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The Firebird anchors the collection, as it should. But it’s not the Firebird you’ve seen before. New prints — polka-dot, gingham, seasonal pastels and neutrals — move it out of the archive and into actual rotation. Subtle tailoring adds structure without disrupting the silhouette’s ease, and details like double waistbands, peplum shapes, and funnel-neck shirting show up across pieces that first-drop fans will recognize in evolved form. Heavyweight cotton blends and contrasting trims and fabrications give the whole edit a cross-seasonal quality — meaning you’re not boxing it into one moment on the calendar.

The standouts make the case. A polka-dot track jacket and pants set in beige takes the classic two-piece format and runs it through a retro print that lands playful without tipping into costume. The pinstripe track jacket threads a similar needle — sporty construction, tailored detail, the kind of layer that reads as intentional whether it’s going over a slip dress or sweats. And a nylon mix co-ord in soft pink delivers the tonal update the Firebird silhouette has been waiting for: same heritage bones, noticeably fresher energy.

Three pieces, three different registers. The collection doesn’t ask you to commit to one version of the aesthetic.
“This third collection moves the adidas Originals x ASOS collaboration into a more expressive space,” said Vanessa Spence, Executive Vice President, Brand and Creative at ASOS. “With the expansion into the U.S. market, we are able to invite even more people in to embrace the collection and make it their own.”

For U.S. shoppers, this is the first chance to access what European and UK markets have had two rounds to work through. By the third drop, the collaboration has visibly sharpened. What’s available now feels less like licensed product and more like something both brands actually had a stake in getting right. The full collection is available now, exclusively on ASOS — on-site and in the app.

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Adidas outdoors – ITAVIC 3-STRIPE 2.0 JACKET 

Just as we at Vanish take our outerwear, Adidas outdoor takes high-performance outdoor technologies very seriously. The unique thing about them is that they can incorporate a sense of fashion with minimal effort, and the men’s Itavic 3-Stripe 2.0 Jacket fits the description. It is designed for urban living and incorporates synthetic insulation with a flawless street-ready style.

Technology

The jacket features 60% polyester and 40% recycled polyester. It also has an adjustable hood, a woven shell that has soft synthetic, fleece-lined pockets, PFC-free water-repellent finish, lightweight synthetic insulation, a headphone channel, an inner chest pocket, and a soft lining.

Advantages of Itavic 3-Stripe 2.0 Jacket

The Itavic 3-Stripe 2.0 Jacket is waterproof keeping you dry when it is raining. The PFC-free water-repellent finish sheds light rain and snow. Keep your hands cozy and warm by placing them inside the fleece-lined pockets.

Adidas outdoor has also made an effort to protect the environment by making the jacket with recycled polyester. Buying the jacket means you are helping save resources and decrease emissions.

The headphone channel ensures that you are well connected even under challenging weather conditions. Place your device inside the front zip pockets where it will be safe from water and dirt.

The adjustable hood shields you from strong winds. The woven shell is an added advantage as it keeps you warm and comfortable under cold conditions. It is easy to carry because of its lightweight.

With the Itavic 3-Stripe 2.0 Jacket, you don’t have to worry about looking awkward among your peers. It delivers performance and at the same giving you a strong sense of street-ready fashion.

The Jacket MSRP’s at $150 and is a must-have for any upcoming cold weather action! Visit Adidas outdoor today and check this product and many more they’ve got cooking up for the season ahead!

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