“The idea for this collaboration came from a tightly bound friendship rooted in passion for snowboarding,” said George Burton Carpenter, about working with TJ and Jesse Mizell, sons of the late Jam Master Jay of Run DMC. “The Burton x Run DMC collection breathes life into the legacy of our fathers, or as the world knows them, Jam Master Jay of Run DMC and Jake Burton of Burton Snowboards. Through this collaboration we carry on their legacy and amplify the connection between hip-hop and snowboarding. The designs remain true to our heritage while evolving the style and culture that we intend to pass on for generations to come.”

“As a child of the 80’s who owned an original Burton V tail and listened to Run DMC on a Walkman, I could not be more stoked to see this collaboration come to fruition, “said Matt Young, president of Bravado. “Two pioneers in their fields coming together on the 50th anniversary of Hip Hop is a story worth celebrating.”

“I was born in 1975, so my teenage years were all about the rise of snowboarding and hip-hop,” said AdrianJ Margelist, Chief Brand Officer at Burton. “Being a part of designing the Burton x Run DMC collaboration was a true honor and allowed me to time travel back to my teenage years for inspiration while incorporating today’s contemporary design elements. To honor the year 1977 that Burton was founded, we created not 8, but 7 whole boards plus one board that is .7 the size. The 7.7 DJ Boards that are up for auction are once-in-a-lifetime pieces of art that honor snowboarding and hip-hop’s cultural impact, and I hope the boards will raise significant funds to benefit the inspiring work of both the Chill Foundation and the Jam Master Jay Foundation.”

Dropping next is the Mine77 x Run DMC collection available to Burton First Chair Loyalty Program members on February 14 for 24 hours of early access shopping before the official launch date on February 15. The Mine77 x Run DMC collection embodies hip-hop and snowboarding’s intertwined history of performance and culture and includes bold pieces like a Gore-Tex Tracksuit and hardgoods featuring turntables and tape cassette graphics.

Last but not least, the Burton x Run DMC collection will be available to First Chair Loyalty Program members on February 20 for 48 hours of early access shopping before the official launch date on February 22. The Burton x Run DMC collection celebrates the co-evolution of pioneering vision and style that Run DMC brought to hip-hop and Burton brought to snowboarding. This collection includes pieces inspired by Run DMC’s signature look, like the high-contrast Run DMC Frostner Jacket, a throwback hip pack, and a Process snowboard featuring a portrait of the group as base and topsheet graphics.

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China.

“This collab means absolutely the world to me and my brother Jesse, said TJ Mizell, son of the late Jam Master Jay of Run DMC. “My brother Jesse and I have been snowboarders since we were kids. Being a part of the snowboarding culture and a collaboration that celebrates my dad’s Run DMC legacy and Jake Burton’s legacy as a snowboarding pioneer is incredible. Getting involved with the collab design process was also really cool. Fashion, snowboarding and music, specifically hip-hop, really go hand-in-hand, and that’s what my brother and I have been born into, so it’s incredible to bring our sense of style to snowboarding through this Burton x Run DMC collaboration.”

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Outdoor Retailer is the largest trade show for the outdoor industry nationwide. It brings retailers, manufacturers, advocates, and media together for the sake of promoting outdoor recreation. The show offers industry leaders the opportunity to conduct product demos and media events while arranging trade relationships and identifying business solutions.

More than 550 brands are exhibiting at Outdoor Retailer this summer, with more than 20 percent of those new exhibitors, paving the way for discovery and providing an opportunity to access a wide variety of brands and products all in one place.

Returning brands include adidas Terrex, Body Glove, Brunton, BUFF, CamelBak, Camp Chef, COAL, CVT, Danner, Dansko, Dometic, Eureka | Jetboil, Exped, Fjällräven, Fox River Mills, Garmin, GCI Outdoor, GSI Outdoors, Helinox, Helly Hansen, HydraPak, Hydro Flask, Industrial Revolution, Jetty, Klean Kanteen, Klymit, Liberty Mountain, LOWA, Mystery Ranch, National Geographic, ORCA, Osprey Packs, Pelican International, Pendleton, Picture, Poler, Rightline Gear, Roark, Rumpl, SCARPA, Sea to Summit, Skechers, United By Blue, Vasque, and Westfield Outdoors and more. On the list of new exhibitors this summer are Aventon Bikes, Decathlon, Glyder, GOT BAG, LYO FOOD, Kanga Coolers, Montem, The Get Out, and more.

“For 40 years, Outdoor Retailer has provided a basecamp for our community to gather, share business solutions, exchange stories, and celebrate the outdoors,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “Now, heading into Summer, we have seen over 200% growth since last year in brand participation as companies are returning from pandemic restrictions, making this an important opportunity for our vibrant community to come together to discover new opportunities and products that will nurture our collective success and draw more people into the outdoor experience.”

Highlights over the three days will include: The 12th annual Outdoor Retailer Inspiration Awards on Night 1, Thursday, June 9 at 6 p.m., to unveil this year’s recipients and celebrate those who inspire and encourage others to participate in outdoor recreation; An extensive lineup of education sessions and panel discussions, including the Outdoor Industry Association (OIA) Industry Breakfast on the first morning, June 9, on the future of retail from keynote speaker Doug Stephens, founder of Retail Prophet; Plus, evening events – Outdoor Retailer’s 40th Anniversary Party on June 9 and the 5Point Film Festival on Friday, June 10.

“As we mark this milestone in Denver, we’re also adapting to today’s business climate and evolving to meet the needs of diverse stakeholders,” continued Nicholson. “We are actively working to incorporate new components into the Outdoor Retailer experience as we make plans for the next three years in Salt Lake, and we look forward to sharing some of those plans during this summer’s show.”

Education Highlights

Pre-Show Webinar – NPD Trends: With outdoor industry trends attracting a steady cadence of news coverage, a key pre-show session takes place on Thursday, May 19 led by Dirk Sorenson, sports industry analyst at The NPD Group. Sorenson will discuss changes in outdoor consumer behavior and the retail landscape during the last 36 months. Register here.

OIA Industry Breakfast: Outdoor Retailer Summer education opens with the Industry Breakfast on June 9 featuring keynote speaker Doug Stephens, founder of the Retail Prophet, who will discuss “The Future of Retail in the New Era of Risk.”

WGSN Trend Forecast: At The Camp on June 9, WGSN presents insight into new key consumer profiles and what must be done to win minds and market share with a conversation on the “Future Consumer 2024.”

REI Co-op’s Path Ahead Ventures: At The Ranger Station in Venture Out, REI’s new Path Ahead Ventures presents a panel session on “Founders of Color and the Path Ahead: How the Industry Can Support Their Success” on June 9.

NPD Trend Breakfast: NPD returns in-person to dispense the latest intelligence on Friday morning, June 10 at its NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace. This fast-paced, informative session is a “must-attend” event for those interested in understanding retail trends and sales in outdoor.

Show Areas and Resources

Fresh: Making its return to the show floor, Fresh introduces buyers and media to new brands and first-time exhibitors. For retailers looking to diversify store offerings and attract customers, Fresh provides inspiration to help businesses grow. Join the “Taste of Fresh” on June 8 and 9 to sample some of the new consumables.

The Resource Center: Ask an Expert: The Resource Center is a central hub providing retailers, media, brands, designers, and other attendees an opportunity to gather market research and trend insight, and learn about new business technologies, directly from experts. Learn more and schedule appointments here.

Match: For qualified attendees and brands looking to make new connections, Outdoor Retailer Match provides free access to matchmakers to help book appointments during the show and discover new contacts. This unique program directly links brands and buyers before, during, and after Outdoor Retailer and provides recommended connections. Find details here or reach out to outdoorretailer@eventnetworking.com to get started.

The Camp: At Outdoor Retailer’s primary education area on the show floor, experts discuss a range of topics including: leadership and growing businesses; diversity, equity and inclusion; digital strategy; building local community and engagement; Amazon and outdoor specialty retail; among other topics.

Trend + Design Center: With a focus on fashion trends and materials, the Trend + Design Center provides designers and brands the latest information from trend forecasters and experts.

The Ranger Station at Venture Out: The Ranger Station is the community hub at Venture Out, including forward-thinking workshops and education focused on the trends and consumers in the modern outdoor movement.

The Overland Experience: Overlanding is one of the growing segments in the outdoor space and, once again, the show has collected brands with a focus on hitting dirt and backroads in this dedicated zone.

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Topo Designs’ Co-Founder, Jedd Rose, explains, “It’s no secret that we are fairly obsessed with Japanese culture and design here at Topo. So when we discovered the Japanese brands Nanga and Natal, we were instantly hooked. We were amazed by their ability to combine Japanese craftsmanship, outdoor technology and trend-relevant design into an elegant package. Over the past year we’ve been lucky enough to get to know their talented team and work on this amazing project together. For us, it’s been a great way to infuse our favorite aspects of both Japanese and American cultures, design and manufacturing.”

The Topo Designs x Nanga x Natal Design Down T-Shirt features a vibrant take on Nanga’s signature Down T-Shirt. This Fall-ready tee has a nylon micro ripstop outer layer with a camouflage printed interior layer. It’s built with Ultra-Dry Down™ fill and can be stuffed into the hand pocket for compressed carrying. Two front chest pockets and two side hand pockets provide a spot to stash your phone, accessories, keys and more. This limited run Down T-Shirt is made in Japan and retails for $229. 

The collab’s Topo Designs x Nanga x Natal Design Rover Shoulder Pack incorporates Natal 1000D outer camouflage nylon with a 400D blaze orange interior pack cloth. Built with YKK zippers, coyote brown webbing, a branded leather patch, and internal laptop sleeve (fits up to 15”). The Rover Shoulder Pack is made in the USA and retails for $189.  

Natal Designs’, Shinsuke Gotoh, states, “The products made by Topo Designs and the products we make have a great affinity, and since we both have factory backgrounds in each country, we hit it off and decided to make collaborative products by taking advantage of each other’s strengths. We are proud that we have created products that people all over the world, including the United States and Japan, would love.”

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