From launching the magazine internationally to building long-term cultural impact, Gensler reflects on what it takes to create a brand that lasts.

Why Launch Vanish Outdoor Magazine Now

Q: Over the last year we’ve seen the debut of Vanish Outdoor Magazine. Why now?

The goal is the same as day one—to inspire people to engage with nature.

Right now, we’re focused on showcasing cutting-edge, avant-garde creators who are pushing the boundaries of design and culture. It’s an honor to work with these people and share their vision.

Fashion is a big part of that because it’s such a personal and intimate form of design—but we’re also expanding beyond that. Overlanding, hospitality, food, art—anything that connects back to culture and the outdoors.

Building a Global Outdoor Culture Platform

Q: Vanish has been very active globally. How important is that physical presence?

It’s everything. The world is too digital.

You can see photos of Paris or Tokyo online all day, but it will never compare to actually being there. Vanish is a brand built on real-world experience—feet on the ground.

We launched in Florence at Pitti Uomo, then moved through Paris Fashion Week and six other European cities—Berlin, Copenhagen, Antwerp, Rome, Milan, and London. From there, we went to New York, then Japan, China, and Korea.

If you want to be a global brand, you have to physically be global.

I’m also lucky to have an incredible team. None of this happens without them.

A Brand Built for the Long Term

We’re focused on creating timeless issues—not chasing trends or hype, but highlighting the work of people who are genuinely pushing culture forward.

Vanish is a slow-built brand. We care about reality over hype. Digital platforms help us connect with people, but the goal is always deeper—real experiences, real engagement with nature.

What’s Next for Vanish Outdoor Magazine

Q: What’s next for Vanish?

We have new issues coming out and some big surprises planned.

We’re working on high-level collaborations across Asia and Europe, and expanding into new markets with strong partners.

At this point in my career, I’ve learned to say less and deliver more.

Stay tuned.

Sources of Inspiration

Q: What inspires you the most today?

First, my daughter, Zoe. She’s incredibly creative, and it’s inspiring to watch her grow into her own person.

My mother, Sharon, is about to turn 80, and her strength and grace have always been a huge influence on me.

Beyond that—love. It can give you energy one moment and break you the next, but it’s essential to everything I do.

Creatively, I’m constantly inspired by the brands and people we feature. I feel lucky to be part of this culture, and I’m always thinking about how I can contribute something meaningful back to it.

Who Vanish Is For

Q: Who is Vanish Outdoor Magazine for?

We want to speak to everyone, but naturally we attract a very visual and creative audience—people who care about aesthetics and what’s next.

Our audience is curious. They value quality, craftsmanship, and time in nature. They travel, they explore, and they’re interested in culture beyond trends.

It’s not about chasing fashion—it’s about understanding design and utility at a deeper level.

Brands and Culture on the Radar

Q: What brands are inspiring you right now?

There are so many that it’s hard to narrow it down.

I’m always inspired by Jeff and Karina Griffin and what they’ve built, as well as Hiroshi Nozawa and Norbit. There’s an incredible amount of innovation coming out of China right now—brands like Uppervoid, Raxxy, Hamcus, and others are really pushing things forward.

Japan continues to set the tone globally. Brands like Comfy Outdoor Garment, Nanga, White Mountaineering, Mountain Research, Kapital, and Visvim—there’s just an incredible energy coming out of Tokyo.

I’m also inspired by retailers that create real experiences. That’s something New York is missing right now—retail that authentically represents this culture and pushes it forward.

Dream Collaborations

Q: Are there brands you’d love to work with?

Definitely Nike ACG. The level of innovation and cultural impact is undeniable.

I’m also really interested in Ineos—their vehicle platform has huge potential to expand into a broader overland ecosystem.

And Leica. I’d love to revisit what I started there years ago and take it even further.

Outdoor Culture in New York City

Q: What does outdoor culture look like in NYC?

It’s more real than people think.

Sure, there’s a lot of people dressing like they’re heading to Everest just to grab coffee—but there’s also a real outdoor community here.

There’s surfing, kayaking, boating, and an incredible fishing scene. Spring bass fishing in Jamaica Bay or along the Hudson and East River is next level. Even Central Park has its own ecosystem.

It’s all there—you just have to look for it.

Career Highlights

Q: Looking back, what are some of your proudest career moments?

Rebuilding Leica was a big one. It meant a lot to people, and we were able to bring it back in a meaningful way.

Working on projects with Hennessy, Roc-A-Fella, and early collaborations in music and fashion also shaped my perspective.

Helping bring Mystery Ranch into new cultural spaces, building the Borderlands project, and creating FishThing during COVID—those are all moments that stand out.

But honestly, the most meaningful moments are the ones where you see the impact on people and culture over time.

This concludes our three-part David Gensler interview exploring the origins, philosophy, and future of Vanish Outdoor Magazine.

→ Read Part 1
→ Read Part 2

The post David Gensler Interview (Part 3): What’s Next for Vanish Outdoor Magazine appeared first on VANISH TODAY.

From fishing obsessions to the role of technology, Gensler shares a candid perspective on what it means to build an authentic brand today.

Q: Vanish Outdoor Magazine has a very different aesthetic from most outdoor publications. Was that intentional?

I’m not sure. I mean, you always set out to be different and unique, but I don’t think it was overly planned.

A lot of it comes from Brooklyn, my travels, and just my personal taste. I wanted to create something that felt relatable to the people and peers I care about—and, honestly, something that might offend a few people from the traditional outdoor industry, which I always found a bit predictable and boring.

Q: How did COVID impact Vanish and your personal direction?

COVID was a pivotal moment. I left New York City and moved to Pennsylvania to be near my mom and away from the city.

I fished over 200 days in a row during that time, and it completely changed my perspective. I realized I would never fully trap myself in the city again.

I was hooked—literally—and that’s when I started executing a long-term plan for how Vanish would grow and become a global brand.

Q: What are your biggest outdoor passions?

Fishing is first and last. I’m obsessed. I also love overlanding, road trips, anything in the mountains, and even gardening. It’s all connected.

Q: You split your time between business and design. Which matters more?

My time is split between management and creative, but design is the most important.

Design is the connective point with the audience. At the end of the day, people don’t connect with “business”—they connect with design, art, and culture.

That said, business, strategy, and management are critical. They’re what allow you to scale your ideas and reach more people. But what people actually love—that emotional connection—comes from design.

Q: Outdoor culture is growing rapidly. Where do you see it going next?

I don’t think outdoor culture is going anywhere. Nature doesn’t fade, and humanity’s need for nature doesn’t fade either.

If anything, I think we’ll see more brands and businesses focusing on the outdoors as a reaction to how digital our lives have become.

The more digital the world gets, the more essential nature becomes.

What I do think will change is the shift toward authenticity. There will always be brands trying to ride trends, but the ones that truly engage with the outdoors in a real way will last.

Authenticity always wins in the end.

Q: Vanish—and you personally—seem to have a complicated relationship with technology. Is that fair?

Yeah, absolutely. I don’t hate technology—I hate how addictive it can be and how much it can pull people away from reality.

I think we need to educate ourselves—and especially younger generations—about the importance of time away from devices. Deep time in nature.

It’s about balance. That balance is hard to achieve, especially when modern work depends on technology, but it’s something we have to actively pursue.

Nature connects us back to something fundamental—to the origins of humanity itself.

Q: You mentioned authenticity. How do you define it?

Authenticity is messy. It’s imperfect. It’s obsessive.

For me, it means focusing on your own vision and not being overly influenced by what others are doing.

At the same time, you need to be aware of the world around you—you have to understand the landscape—but still remain detached enough to do your own thing.

That tension is where authenticity lives.

Continue the David Gensler Interview:

Part 1 of the Interview.

This is Part 2 of our interview with David Gensler, founder of Vanish Outdoor Magazine.

In Part 3, Gensler discusses the global expansion of Vanish, the launch of the magazine, and what’s next for the brand.

→ Continue to Part 3 of the David Gensler interview

The post David Gensler Interview (Part 2): Design, Authenticity, and the Future of Outdoor Culture appeared first on VANISH TODAY.

Email info@vanish.today to order any issue. Magazines are also found in select bookstores and boutiques globally.

VANISH EXISTS AT THE COLLISION POINT BETWEEN OUTDOOR AND URBAN CULTURES. FROM MOUNTAINTOPS TO FASHION WEEKS, ALPINE PASSES TO CONCRETE GRIDS, WE EXPLORE HOW THESE WORLDS INTERSECT, OVERLAP, AND RESHAPE ONE ANOTHER.

Our goal is to expand the known boundaries of “outdoor”— introducing radical ideas, visionary people, and pioneering brands that
are forging new territory where culture, nature, and the future converge. Along the way, Vanish serves as a set of cairns, guiding you forward through unfamiliar ground— markers pointing toward what’s next, and reminding you that the path is rarely a straight line.

The post VANISH Outdoor Magazine Available Now in Print at Select Booksellers and Retailers Globally appeared first on VANISH TODAY.

He identified a gap, kept the product count to six, and let the work do the talking.

It wasn’t his first time running that play.

As a kid in rural Oregon, Barton had learned to screen-print T-shirts, built a distribution network out of his classmates, and kept the operation going until school administrators shut it down. The instinct to find an underserved customer and fill that space with something precise would follow him into every business he attempted afterward.

ASRV launched with a basement design session, a handful of slim-fit joggers in muted colorways, and the kind of technical details that sometimes required an explanation. Those first pieces sold out in minutes.

Within the first year, the brand approached $1 million in revenue and had accumulated close to half a million social media followers without a single brick-and-mortar store or traditional advertising spend.

A decade on, the numbers are harder to dismiss. ASRV now counts over 2.8 million fans and followers across platforms, with 1.4 million on Instagram alone — a figure that outpaces competitors like Vuori, Outdoor Voices, and Alo Men despite ASRV operating at a fraction of their capitalization. The brand crossed into 80-plus Equinox locations in 2023 and moved into Nordstrom the same year, expanding from five doors to ten within two months. Barton earned a spot on Forbes 30 Under 30 in 2020. The TikTok account hit 400,000 followers in under a year.

ASRV’s positioning on the competitive landscape — premium price point, technical sportswear aesthetic rather than lifestyle activewear — is the result of Barton’s foundational conviction that the brand serves a specific person rather than a broad demographic. He calls that customer the “Urban-Active” …a man between 18 and 35, living in a metropolitan area, physically training three to four times a week, and motivated less by performance metrics than by a broader aspiration toward growth. The gym is a practice ground for something larger and the clothes reflect that.

Importantly, the materials story backs up the philosophy.

ASRV manufactures exclusively in South Korea, working with specialized mills to develop proprietary textiles that include Tetra-Lite, a fabric that stretches six times in every direction with a built-in water-resistant treatment, along with Polygiene antibacterial technology, Silver Lite’s anti-odor properties, and Kevlar fiber integration that Barton has described as making garments twenty times more durable than conventional alternatives. The Kevlar partnership with DuPont made ASRV one of the first consumer apparel brands to bring the material out of military and industrial applications and into everyday training wear.

Barton trademarked the term “urban training” in 2018, which was either ahead of its time or a description of what his customer was already doing. Either way, the brand’s silhouettes — joggers with reinforced knee panels, chest packs designed for range of motion, outerwear that moves between weight room and street without adjustment — feel like a direct translation of that idea into garments. The aesthetic borrows from streetwear without defaulting to it. It’s technical without being sterile.

Men’s fashion-forward fitness gear has been one of the more interesting market stories of the past decade, as a generation that grew up wearing Jordan retros to school started expecting the same aesthetic consideration from their training clothes. Lululemon built a billion-dollar business serving that instinct on the women’s side. ASRV saw the same gap on the men’s side and moved into it with a level of fabric and design specificity that most competitors weren’t bothering with. Joggers with reinforced knee panels. Chest packs engineered not to restrict shoulder rotation. Outerwear that goes from the weight room to the street without looking like it came from either. The details are the point.

Barton has talked about the brand’s deeper ambition in terms that articulate something the product alone can’t fully convey: the idea that training is not a means to an end but a model for how to live. The gear is built around that premise. Ten years in, the market seems to be listening.

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Mint Mocha Whey Protein is a limited-edition seasonal winter flavor that pairs performance nutrition with meaningful climate advocacy. In collaboration with Protect Our Winters (POW), the nonprofit uniting the outdoor community to protect winter environments, Gnarly will contribute $5 from every Mint Mocha bag sold to support POW’s climate mission.

“At Gnarly, we’ve always believed that fueling big goals and protecting the places we chase them in are part of the same mission. Mint Mocha was born from that mindset,” said Shannon O’Grady, CEO at Gnarly Nutrition. “It’s a flavor we’re genuinely stoked about, and partnering with Protect Our Winters means every scoop helps defend the winters we depend on. That’s the kind of impact we want to stand behind.”

Mint Mocha Whey Protein features:

• 25 grams of protein per serving, sourced from grass-fed cows
• Digestive enzymes and probiotics to support healthy lactose digestion and optimize protein absorption
• Uncaffeinated formula for anytime use
• Mix 1/3 cup into 10-12 oz of water, or blend seamlessly into smoothies

Protect Our Winters unites athletes, industry leaders, and outdoor enthusiasts to safeguard the places and seasons that make winter sports possible, including helping pass climate-forward legislation. The partnership reflects Gnarly and POW’s shared belief that environmental protection and climate action are essential to the future of outdoor recreation. Through this collaboration, athletes and consumers can support both high-quality nutrition and meaningful environmental advocacy with each purchase.

Mint Mocha Whey Protein is available in a 20-serving bag for $62.95 and can be purchased online at GoGnarly.com

About Gnarly Nutrition: Gnarly exists to create the highest-quality sports nutrition products for all levels of performance, to help push through failure, amplify grit and celebrate messy triumphs. For the long training runs, summit days, new PRs and every day in between, Gnarly’s unequivocal commitment is to science-backed nutrition, delivered using transparent, natural, straightforward ingredient standards and rigorous product testing. With a pledge to educate others about the benefits of functional nutrition, devotion to sharing a love for the outdoors by increasing diversity in outdoor pursuits and strengthening environmental protections and sustainability efforts, Gnarly grows by pushing what’s possible. For more information, visit gognarly.com.

About Protect Our Winters (POW): Protect Our Winters is a 501(c)(3) nonprofit that helps passionate outdoor people protect the places and experiences they love from climate change. Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information, visit protectourwinters.org.

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Streetwear has been a major influence on outdoor gear for longer than most people realize. From Nike’s ACG line in the 1990s to Supreme’s ongoing partnerships with technical brands, the boundaries between urban style and mountain performance have been blurring for decades. There are a lot of consumers out there hungry for something that feels like it was made for them—gear that works on the trail but doesn’t look out of place in the city.

So when Altra announced their first-ever collaboration on the Lone Peak with Tokyo-based design house and wander, it felt both inevitable and noteworthy. Sure, shoe brands have been doing collaborations for years—HOKA has partnered with everyone from Outdoor Voices to various fashion labels—but this is different. This is Altra, a brand built on biomechanics and function over form, putting graphics on their most sacred silhouette for the first time.

The Altra x and wander Lone Peak 9+ launches globally on August 19, retailing for $185 in two colorways. It’s the first time a graphic has been applied to the Lone Peak, setting a new precedent for the brand’s creative evolution.

The Brands Behind the Partnership

I’ve been testing Altra shoes for almost 15 years, since meeting Golden Harper at a small gathering before the Summer Outdoor Retailer Show in 2010 I think it was. The first cushioned Zero Drop foot-shaped running shoes began as a way to fix customers injuries at his running store in the Wasatch Mountains, Harper explained to the crowd. What started as backroom experiments with a toaster oven and scissors would become Altra’s signature technology, a veritable revolution in that moment.

Altra and the Lone Peak — named after one of the brand’s original home peaks in the Wasatch Range — officially launched in the North American market 2011 to much critical acclaim. By September 2013, Altra Footwear was at 300 percent annual growth rate and opening in dozens of new markets. The Lone Peak became their bestselling model, earning a devoted following among trail runners and thru-hikers who appreciated its zero-drop platform and anatomical toe box.

and wander brings a different perspective to the partnership. Founded in 2011 by Keita Ikeuchi and Mihoko Mori, who previously designed for Issey Miyake Men, the brand emerged from a practical problem: frustrated with the struggles for camping trips with friends, Ikeuchi decided to take it upon himself to provide the solution. “We wanted to kindle a desire for nature and the mountains with our collection while also applying the experience we had from working with a Parisian fashion brand, and thus establish a bridge between fashion and outdoor wear,” explains Ikeuchi.

What’s Different About This Collaboration

The collaboration features original graphic overlays created by and wander, layered atop Altra’s time-tested silhouette and augmented with Vibram® Megagrip for sure-footed traction. The Vibram upgrade is significant—Megagrip has proven superior traction on wet rock and loose terrain compared to Altra’s standard MaxTrac rubber. This isn’t just a cosmetic update.

“Working with and wander continues to inspire new ways of thinking about performance design without compromising the standards that characterize Altra,” says Jennifer McLaren, Brand President at Altra. “This shoe reflects our shared belief in the value of versatility. It’s made for people who see movement as a form of self-expression.”

“We love the challenge of reinterpreting proven outdoor tools through a design lens that speaks to both performance and style,” reflects Keita Ikeuchi. The result speaks to consumers who move fluidly between performance, fashion, and the outdoors.

Market Context

This collaboration arrives as the outdoor footwear market is rapidly evolving. The global hiking and trail footwear market size is estimated to grow by USD 8.43 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 10% during the forecast period.

Much of this growth is driven by urban-trail hybrids. City-to-trail is no longer a niche, but a permanent fixture in the order. The trail running scene is growing. Models that work both on the trail and in the city are in demand. Department of Commerce data shows over 12 million urban Americans bought hybrid wear products merging fashion and function in Q1 2024.

Integration of High-Fashion Collaborations: Luxury fashion houses are now co-branding with performance gear manufacturers. Brands such as Gucci, Moncler, and Arcteryx have reported multi-season collaborations with record pre-booking levels. The and wander partnership positions Altra in this growing segment.

Since 2018, Altra has been owned by VF Corporation, an American global apparel and footwear company with other brands like North Face, Vans, JanSport, and Timberland, suggesting they understand both lifestyle and performance markets. Is this collaboration a one-off or does it represent VF’s vision for Altra’s future—a brand that maintains technical credibility while expanding into lifestyle segments?

Who Is This For?

At $185, the collaboration commands a premium over the standard Lone Peak 9’s $140 price point. That positions it as a specialty product rather than a volume seller. The pricing suggests Altra is targeting consumers willing to pay for design cachet alongside technical performance.

The unisex colorways—red and black—are safe choices that should appeal to both traditional trail runners and style-conscious urban consumers. The graphics are subtle enough not to alienate function-first buyers while distinctive enough to attract fashion-forward customers.

and wander’s philosophy aligns well with this demographic. They weren’t the type to climb 6,000m peaks every weekend. They were interested in casual outdoor outings. A morning hike, a one-day camping trip, all the things you can do over a weekend and still make it back to Tokyo.

The Technical Story

Beyond aesthetics, the Vibram Megagrip outsole represents a genuine performance upgrade. While the standard Lone Peak uses Altra’s MaxTrac rubber, Megagrip has proven superior across multiple brands and conditions. For trail runners who prioritize traction on technical terrain, this could justify the premium pricing.

The collaboration maintains Altra’s core technologies: FootShape™ Fit allows toes to splay unrestricted, and the Zero Drop platform maintains an even stack height from heel to forefoot. These features have made the Lone Peak a favorite among runners seeking natural movement patterns.

Industry Implications

This collaboration signals broader trends in outdoor footwear. Multifunctionality is indeed becoming the new standard: the boundaries between categories such as running, hiking, urban and travel are becoming blurred. Brands that successfully bridge performance and lifestyle markets are positioned for growth.

One of the most promising opportunities lies in the expansion of trail running shoes into urban and lifestyle use cases, merging performance gear with casual fashion. The modern consumer seeks footwear that transitions seamlessly from trail to town.

For Altra, the collaboration represents both opportunity and risk. Success could open new markets and demographics. Failure could dilute the brand’s technical reputation among core trail runners.

Looking Forward

The Altra x and wander Lone Peak 9+ won’t revolutionize trail running, but it doesn’t need to. It’s a well-executed collaboration that brings together complementary brand strengths. Altra contributes proven biomechanical design and trail credibility. and wander adds aesthetic sophistication and urban appeal.

The real test will be market reception. Will traditional Lone Peak users embrace the graphics and premium pricing? Will urban consumers appreciate the technical features? The collaboration’s success could influence Altra’s future direction under VF ownership.

For now, it represents something new in the trail running world: a technically sound shoe that’s equally comfortable on Gen Z Instagram as it is on singletrack. Whether it’s the future of outdoor footwear or just an experiment remains to be seen.

The collaboration launches globally on August 19, 2025, available through Altra e-commerce platforms in the US and Europe, the Altra brand store in Japan, and wander’s online store, and wander retail stores in Japan, and through a curated selection of retail partners worldwide. At $185, it’s positioned as a premium offering for consumers who value both performance and design.

In a market increasingly hungry for products that work across contexts, the Altra x and wander Lone Peak 9+ arrives at the right moment.

Author Aaron Bible has been writing for outdoor publications for more than two decades, covering footwear, cycling, skiing, gear, adventure travel and mountain life. Follow him on Instagram at @DefinitelyWild.

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The new feature length documentary, produced by Windfall Films with the support of adidas, chronicles the journeys of Brooke Raboutou (USA), Janja Garnbret (Slovenia), Miho Nonaka (Japan) and Shauna Coxsey (Great Britain) as they trained toward the ultimate goal of representing their countries for the first ever climbing events at the Tokyo Olympics. The star of the night was Brooke herself, who was in attendance to field questions on her training, the hardships brought on by the pandemic, and being born into a family of climbing royalty.

Brooke was the first climbing athlete from the USA to qualify for the games, and one of youngest competitors at the 2020 Olympics, balancing a rigorous training schedule with being a full time student at UC San Diego. It is clear from the film that Brooke’s talents and ambition are products of the environment she group up in. Both her parents are former World Cup champions (Robyn Erbesfield-Raboutou and Didier Raboutou). Her mother was breaking barriers for women in the sport well before Brooke was born and clearly has not slowed down much. As such, Brooke’s upbringing centered around a passion for the outdoors, and a gift for climbing from a very early age. By the time she was 7 she broke her first world record, and she did so again at the age of 11.

Watching the strength shown by Brooke and her peers as they struggled through the already difficult path to the Olympics, made even more so by the onset of Covid-19, was an emotional journey. As they battled both mentally and physically en route to the games, the film reveals
an astonishing and inspiring insight into what it means to be an Olympian, and ultimately what it means to be human.

“The Wall – Climb for Gold” was created by Windfall Adventures Ltd, a subsidiary of Windfall Films. The film is executive produced by Dan Kendall and directed by Nick Hardie. It features a score by multi-award winning composer Nainita Desai and is edited by Emily West. It is set for a global release early this year across all digital platforms.

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“Bond. James Bond.” You know you want to be him too. And now you can. At least get one step closer, with the new special edition BOND X DANNER 007 Edition boot worn by Daniel Craig in the newly released No Time To Die, premiering in the U.S. on October 8, 2021.

To celebrate the special-edition collector’s boot, the 007 Tanicus comes packaged in a custom all-black Danner box with the No Time To Die logo. Filmmakers turned to Portland, Oregon’s Danner for the coolest, most high-performance military inspired spy boot they could get, and the highly anticipated 007 edition is an all-black version of the legendary Danner Tanicus boot.

No Time To Die is the official 25th James Bond adventure film — from Albert R. Broccoli’s EON Productions, Metro Goldwyn Mayer Studios (MGM), and Universal Pictures International — is directed by Cary Joji Fukunaga and stars Daniel Craig, who returns for his fifth film as Ian Fleming’s James Bond 007.

Written by Neal Purvis & Robert Wade (Spectre, Skyfall), Cary Joji Fukunaga, and Phoebe
Waller- Bridge (Killing Eve, Fleabag), the film will be released in UK cinemas from
September 30 2021 and in the U.S. from October 8 2021 through Universal Pictures
International and MGM via their United Artists Releasing banner.

In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.

With Danner’s rich history providing lightweight tactical footwear for the armed forces, the new 007 Tanicus is more than mission ready. Built with durable suede, ballistic nylon, and paired with a breathable mesh lining, the boot is lightweight and supportive. A cushioning midsole adds comfort while a pentagonal-patterned, custom Vibram outsole grips on both indoor and outdoor surfaces.

In 1936, Charles Danner came West to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. A spirit that proudly lives on in each pair of Danner boots we make to this day.

Available now at www.danner.com/bond for US$180.

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And now the Australian company has finally launched the true wireless product everyone from you to Stevie Wonder has been waiting for: a Nura earbud called the NURATRUE.

Nura was founded on a passion for music and a belief that by revolutionizing sound, everyone could hear music the way the artist intended it. In 2018, the over-ear NURAPHONE headphone introduced personalized sound in a fully immersive form. To deliver the same unparalleled listening experience in compact, lightweight earbuds, the brand is now introducing NURATRUE — built from the ground up using highly sensitive microphones and other high-end componentry. Nura devices listen for otoacoustic emissions containing information about the user’s hearing, whereby NURATRUE’s self-learning engine then creates a unique hearing profile providing depth, detail and clarity like no other device can. By making personalized sound more compact and portable than ever, NURATRUE earbuds represent the evolution of the company and the brand.

“This is Nura’s first step into the true wireless market and a chance to reach users who want a more lightweight, portable device,” said Dragan Petrovic, Nura Co-founder, in a statement. “As we expand our portfolio of world-first products, customers can expect to see product bundles with both our fully immersive and lightest-weight personalized sound devices.”

By learning and adapting to your hearing, NURATRUE sonically shapes your music—so you hear more and feel more than ever before. The brand partners with emerging artists and industry icons to embrace our love of music. The Nura Live from Home series has featured new artists and shared listening sessions with trailblazers. Musical giants including Stevie Wonder, will.i.am and Andrea Bocelli have shared their love of Nura’s sound with the world.

The new NURATRUE (US$199) are available online and at select retailers now.

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