At this point YETI basically can put their name on anything (like this camping chair) and it would be awesome. The YETI V Series™ Stainless Steel Cooler may be on the higher price side of most stainless steel coolers but you know its duper durable with that YETI name stamped on it. This is basically a combination of their stainless steel drinkware and their tough as nails Tundra Cooler. Most stainless steel coolers are old school and do not have the insulation that this cooler features. Basically YETI took the new cooler technology and gave a little shout out to the past. This cooler runs for $800.