Iconic military heritage brand Alpha Industries is launching its Fall/Winter 2021 collection and coinciding campaign with celebrity stylist Maeve Reilly and actor Will Peltz. Inspired by its military DNA, Alpha Industries’ Fall collection entitled “Re: Issue” centers around self discovery by focusing on its core silhouettes and reinterpreting them for the modern consumer.
Maintaining the brands authentic design details, the collection boasts a range of reinvented key silhouettes, new transitional quilted outerwear, non-nylon parkas, updated field coats and deck jackets alongside a multitude of layering pieces, as well as reimagined mainline and carryover styles that are timeless and functional. Additionally, this season sees an update to the brand’s iconic M-65 Field Coat, now known as the M-65 Mod.
To bring the Fall/Winter 2021 campaign to life, Alpha Industries enlisted both celebrity stylist Maeve Reilly and actor Will Peltz, who were shot on location in the heart of New York City by the talented and incomparable Shaniqwa Jarvis. Serving as both talent and stylist, Maeve Reilly styled the shoot bringing her own vision and innate style sensibility to life while staying true to the brand’s DNA.
“Having the queen of street luxe style, known for her influential celebrity styling, translates our brand through her lens offering a new perspective on how to wear and interpret Alpha. Our product also continues to elevate our classic silhouettes and evolve our non-outerwear assortment,” says Mike Cirker, CEO and President of Alpha Industries.
As streetwear’s secret style weapon, Maeve Reilly is a force to be reckoned with. Not only is she at the forefront of helping shape today’s fashion, but she remains incredibly authentic to herself and personal style. With this season’s theme focused on celebrating individuality, the brand knew Maeve was a natural fit. Maeve took the brand’s seasonal assortment and put her own spin on it by blending basics and utilizing Alpha Industries’ elevated essentials to complete her looks.
“I’m a long time fan of Alpha Industries! They’re a heritage brand, and they make staple pieces that everyone can use to elevate their wardrobe. I gravitate towards pieces that are timeless and can be styled in a variety of ways, which is part of the reason I partnered with Alpha to begin with. Alpha Industries is for the men and women that want to give off an effortless, cool vibe. It was so fun working with them on their FW21 Campaign, putting my spin on their classic silhouettes,” says Reilly.
Will Peltz has established himself as a multi-faceted talent in the entertainment industry. The actor/model currently has a recurring role on NBC’s MANIFEST and was most recently on HBO’s hit show EUPHORIA. Outside of acting, he has attracted a lot of attention in the fashion world. Not only has he made waves by walking the runway, he is also a front row staple at fashion weeks around the globe. His ad campaigns span from Italian luxury brand Bulgari to iconic American fashion staple Calvin Klein.
“My favorite thing about most of Alpha’s pieces is that you can either dress them up with a more sophisticated look, or dress them down for a cozier streetwear vibe. Working with Maeve was a blast — listening and dancing to Hip-Hop music all day made the shoot that much more fun,” said Peltz.
The first drop of Alpha Industries’ Fall/Winter 2021 collection is available for purchase on AlphaIndustries.com on September 28, with prices ranging from $30 to $350 USD. For more information on the collection and campaign, keep up with the brand @alphaindustries.
Since 1959 Alpha Industries has designed high quality, military inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles, the MA-1 Flight Jacket and the M-65 Field Coat, were born of purpose as a result of the first contracts awarded by the U.S. Department of Defense more than 50 years ago. Even today, both styles, among many others, have kept Alpha Industries in the forefront of military fashion offering new fits, silhouettes, colors, and detailing. Available in department stores, specialty shops, and fashion retailers around the globe, the brand also collaborates with top brands and designers.