Heritage ski brand Elan says it is the only global ski manufacturer handcrafting skis 100 percent on green energy — and 100 percent in the Slovenian Alps, now for 77 years.
This has also now earned the brand a coveted GREEN STAR Certificate for its integration of social responsibility and sustainability plans through 2030 and beyond. Elan draws inspiration for a sustainable future from its environment, the local Slovenian Alps and its people, the multi-generational employees committed to designing skis of the future, and also the future of skiing while protecting the plant.
As a heritage brand deeply connected to its local community and environment, sustainable development has always been part of Elan’s identity.
And now, Elan is the only global ski manufacturing company running 100 percent on green energy; and that can claim all products are handmade in a single location in the Alps, with an emphasis on sustainability of the supply chain. They are declaring 99 percent of the raw materials used to make skis come from the European Union, with nearly 70 percent coming from within 400 kilometres of the Elan Factory. Furthermore, the company uses sustainable-sourced wood with controlled origin and traceability.
This has been a landmark year for Elan by building a solar power plant at the company’s headquarters, allowing its production to be powered by electricity generated 100 percent from sustainable renewable energy sources (RES) and working towards an emission free future. This follows the company’s various sustainability efforts over the past decade such as pioneering a new standard in the industry for digital printing technology, saving over 32 tons of volatile organic compounds (VOC) waste alone at Elan, since 2016.
The company’s actions have been recently recognized by GREEN STAR: the first certificate of its kind for contribution to climate neutrality and a greener future. CER Sustainable Business Network — the Slovenian-based third-party assessment — uses metrics and data to set strategic priorities and highlight areas of improvement to help brands achieve green transformation on the road to net zero, giving Elan the recognition of a “determined challenger.”
“When you place sustainability in the context of a business balance sheet and use it as a cornerstone of the business ethos, it transforms into an opportunity to drive the strategic direction of the business and harness its innovative potential,” says Director of Elan’s Winter Division, Leon Korošec. “When your work is so closely intertwined with nature the lines between personal commitment to the future of the environment and business commitment to sustainable growth become blurred. But that’s why we are sustainable by nature.”
For more information visit: https://elanskis.com/us_en/sustainability
Elan is a dedicated ski manufacturer in the Slovenian Alps with over 77 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product reflects the brand’s heritage and dedication to not just building skis but building better skis to produce lifetime experiences in the mountains.
