Created in 2016 by skateboarder, outdoor enthusiast, music and fashion buff Jean-Charles Leuvrey, Hotel Radio Paris has built a community in 100 countries — and 7000 shows, 10,000 guests and multiple events all over the world later, Element and Hotel Radio Paris are proud to launch a multi-layered collaboration: a respectful bow to a global community of young and talented creatives who fuse their point of view on inner-city life with their love of nature.
For these two brands it’s all about emerging talent and community, no matter the location, inner city or great outdoors, and on this common ground Element and Hotel Radio Paris — the independent community radio dedicated to musical exploration — partner up for FW21 with the release of this highly anticipated capsule collection featuring Polartec fabrics. Polartec is widely known as the inventor and foremost innovator of technical fleece, as well as performance fabric technologies for all conditions to meet the needs of the active lifestyle industry and community.
The product range of this collab includes a selection of tees, fleeces, a jacket, pants, a vest, accessories, and a skateboard deck. Each garment is a nod to urban culture, the great outdoors and skateboarding.
The unprecedented initiative includes a nomadic pop-up radio tour through Paris, Brighton, New York, Milan, Berlin Toronto and Hong Kong — with showcases by Hip-Hop artist Lord Apex and upcoming local talents. In each city, a two-day activation will include music, talks, and exciting outdoor missions, from fishing to skateboarding.
The collection is now available at elementbrand.com and at selected retailers.
Join the Hotel Radio Paris broadcast show live from NEW YORK on Element Youtube, October 27, 2021, 2-9 pm.
Element aspires to be a positive and conscious brand, connecting youth to skateboarding, nature and culture. The brand’s mission is to create relevant, durable and quality products while respecting the planet and its people. It’s all about inspiring its community through skateboarding, nature and culture as well as promoting diversity and inclusion within the brand and beyond.
