Giro Sport Design, leader in high-performance snow helmets and goggles, today announced a brand new and exclusive collaboration with Fender, a global leading manufacturer of musical instruments. Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers, and distributors.
The Giro x Fender collaboration comes to life across three of Giro’s top-selling snowsports goggles, the Contour, Method, and Axis. The collection is available in limited quantities from giro.com and retailers worldwide starting October 3rd and is priced as follows: Contour $270, Method $140, Axis $190.
The Giro x Fender collection builds upon elements that are recognizably Fender, incorporating additional designs that have inspired countless days in the backcountry, park, and everything in between. Fans of early surf-rock culture, psychedelic rock, and heavy metal will take note of styling and color cues from Fender amps and guitars, including tweed found in Fender guitar cases and amps, the classic sunburst fade found on the Telecaster and Seafoam Green of the Stratocaster. Diehard fans of Fender will even recognize the Jimmi Hendrix strap from Woodstock, and the Monterey Jazz Festival or the “F” of the Fender logo rotated to look like flowers.
“There is a deep connection between music and skiing and snowboarding culture. For decades, music has been the soundtrack of this mountain lifestyle,” commented Giro Snow Brand Manager, Josh Reid. “Ask about the biggest film part of a certain era, and many people can tell you what song powered the rider’s edit. And in 2022-23, music continues to play a huge part in the ski and snowboard life, from the reels that blow up on social media to the personal playlist piped into countless earbuds on the hill.”
Additionally, each goggle frame goes through the same labor-intensive manufacturing process that brings Fender’s Custom House products to life, with countless hours of hand painting and attention to detail. “At times, skiers and snowboarders want to ride loud, fast, and powerful. There are also days when riders experiment and push progression. At other times, however, the ride is about shifting into the groove of a smooth flow, a rhythmic steady state. That’s what inspires this whole collection,” commented Eli Atkins, Giro’s Creative Director. “So, pop the earbuds in, pull the goggles down, and drop in. We’re beyond stoked to connect our community of riders with one of the most iconic music brands of all time and to celebrate the deep connection between snow and music in this one-of-a-kind line.”
Product Specs
// Contour – $270
○ EXV+ Tech provides unparalleled peripheral vision
○ Quick change lens system uses self-locating magnets for fast lens swaps
○ Toric VIVID lens tech with optics by Zeiss mimics shape of human eye for
superior optics
○ Evak Vent Tech minimizes fogging
○ Available in cloudburst and seafoam green
// Method – $140
○ Slash Seal – Lens Interchange System
○ Injection-molded cylindrical VIVID lenses with Optics by ZEISS® refines optics
and minimizes distortion.
○ EXV Expansion View Technology
○ EVAK Vent Technology
○ Triple layer face foam with Plush Max fleece facing
// Axis – $190
○ EXV Frameless Design
○ Quick-Change Magnetic-assisted Lens System
○ Injection-Molded Cylindrical VIVID lenses with Optics by ZEISS®
○ EXV Expansion View Technology EVAK Vent Technology
Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for
cycling and snowsports, Giro has maintained a strong focus on products that enhance the
feeling of freedom and independence that riding brings to life. As the leader in the design, fit, and engineering of products that complement the body, Giro is the first choice of riders worldwide.
Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby®, and PreSonus® – follows a player-centric approach to crafting the highest quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories, and pro-audio gear and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
