FORLOH is a technology company that focuses on the hunting and outdoor markets, and is currently the only brand crafting 100-percent American-made hunting apparel.
Based in Whitefish, Montana, FORLOH uses a range of cutting-edge and proprietary technologies to improve performance in areas like breathability, waterproofing, insulation, heating and cooling.
And now, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA will also be the first to pioneer hunting outerwear equipped with RECCO, a technology that makes the user easier to locate in the event of an emergency. Starting this month, RECCO reflectors will come integrated into all of FORLOH’s AllClima Rain and SoftShell Jackets.
While this rapid-response rescue technology has been used for years in winter sports gear — such as ski and snowboard jackets and boots — FORLOH is the first hunting brand to adopt the technology for use in the hunting market.
The RECCO reflector is a passive transponder embedded into a garment and enables someone to be more quickly found in the event that they get lost or injured while outdoors. Rescue professionals have been utilizing RECCO handheld detectors for avalanche rescue since the early 1980s and the system has grown to a global standard rescue tool used in 900+ locations in 28 countries.
The newly introduced RECCO SAR helicopter detector is a larger detector unit. It is mounted under a helicopter and enables rescue teams to vastly reduce the amount of time it takes to search large areas. FORLOH’s integration of this search technology comes as RECCO is working with search-and-rescue teams in the U.S. and around the world to expand use of the RECCO SAR helicopter detector that allows helicopters to rapidly search for people on the ground across vast areas. By pioneering this technology in the hunting industry, FORLOH is working with RECCO to help increase the margin of safety for consumers.
“The very nature of hunting means the hunter is attempting to go undetected to their prey, which means hunters are extremely difficult to find in the event of an emergency or accident,” said Andy Techmanski, founder and CEO of FORLOH. “Given RECCO’s push to expand this technology with the helicopter operations of search-and-rescue teams, we were amazed to learn that it hasn’t yet been integrated into hunting apparel, and we jumped at that chance. Being prepared is one of the basic requirements when planning any hunt, and the integration of RECCO reflectors into our gear gives our customers and their families back home an added margin of safety and additional peace of mind.”
RECCO technology is a patented technology that allows professional rescuers to perform rapid searches for missing people in the outdoors year-round. It is a two-part system. Rescuers use RECCO detectors to locate a RECCO reflector which is carried by the user, integrated into clothing or other gear.
“Unlike snowsports which is often enjoyed within a resort, wearing bright clothes on clean snow, backcountry hunters are more often at the bottom of valleys or on steep, treed sidehills, wearing camouflage and far away from other people or help,” Techmanski said. “It’s a no brainer to put this technology into apparel for hunters and, since our gear is built to be versatile for many kinds of outdoor pursuits beyond hunting, other backcountry enthusiasts.”
In the last two years, as its new helicopter-based detector unit has come into use, RECCO has worked to get that technology into use with five search-and-rescue teams in North America, including Two Bear Air, a philanthropy-funded organization that provides aviation support for search and rescue teams in Montana, Idaho and eastern Washington. In Europe, a dozen search and rescue teams are using it, and RECCO is working to facilitate its adoption by more SAR teams in North America and globally. Along with western Montana, SAR teams in Salt Lake City and Seattle, as well as Vancouver and Canmore in western Canada, are equipped with helicopter-based detector units. More than 90 SAR teams in North America and hundreds worldwide already are equipped with the hand-held RECCO units.
“Working with FORLOH, we are excited to enter the hunting market, a completely new segment for us, and to help make hunters searchable with the help of RECCO technology,” said Fredrik Steinwall, CEO at RECCO. “The outdoor market, where we have been on the market for a long time and are well known, is closely related to the hunting community. So for us, this is a natural progression To be able to do this with a technology-driven brand like FORLOH feels very inspiring.”
Due to the proximity of its manufacturing within the U.S. and the ability to quickly adapt its production, FORLOH was able to quickly integrate RECCO reflectors into its AllClima Rain and SoftShell Jackets within a period less than two months. Starting November, all AllClima product will come with RECCO technology integrated.
Through FORLOH’s connections with U.S. manufacturers, it has adopted and applied technologies from other industries, such as NASA or the automotive industry, to create unique performance characteristics that other manufacturers are not offering. It is focused on how its products work together to create an apparel system that performs better. At its core, FORLOH is dedicated to enabling customers to forge deeper connections with the outdoors through use of better technology. Join the future today at FORLOH.com and join the conversation on Instagram, Facebook and Twitter.