But some of cycling’s most recognizable routes today exist only as pixels and code. Over the past decade, millions of riders have spent part of their season chasing fitness, competition, and community in virtual worlds, transforming indoor training from a solitary pursuit into a culture with its own landmarks, rituals, language, and achievements. What began as a practical solution for bad weather and limited daylight has matured into something far larger.

The first collaboration between Zwift and Swedish watchmaker Bravur recognizes that shift. The limited-edition timepiece translates the symbols and shared experiences of virtual cycling into a mechanical object designed to endure long after the ride is over.

Cycling has always attached meaning to objects. Frames, jerseys, race numbers, and watches become repositories for memories, milestones, and identity. Viewed through that lens, a watch celebrating a virtual riding world feels less like a novelty and more like the next chapter in cycling’s ongoing story.

The story behind this collaboration begins where many cycling stories do: with riders who refused to stop.

Zwift CEO and Co-Founder Eric Min discovered cycling as a young rider in New York City before eventually finding himself training indoors while building a career on Wall Street. Zwift emerged from a desire to recreate the competition, camaraderie, and unpredictability of riding with others, regardless of weather, geography, or schedule.

Bravur’s founders, Magnus and Johan, arrived at a similar destination from a different direction. The pair raced against each other throughout Sweden during the 1990s before eventually becoming business partners. Drawing on backgrounds in industrial design and a shared passion for the sport, they built a watch company where cycling remains a central source of inspiration and a recurring design language.

Limited to just 100 individually numbered pieces, the Bravur x Zwift watch may contain more cycling references per square millimeter than any watch Bravur has produced to date. At first glance, the design is restrained. Look closer and the details begin to reveal themselves.

The black dial serves as a condensed map of the Zwift experience. The Zwift logo anchors the dial at 12 o’clock, while a feather icon references one of the platform’s most coveted in-game power-ups. A lightning bolt symbolizes watts, the universal language of cycling performance. The textured center section takes inspiration from the volcanic terrain of Watopia, Zwift’s flagship virtual world, while a luminous ring surrounding the dial references the glowing wheels of the coveted Concept Z1 bike earned through accumulated climbing.

The orange seconds hand sweeps across the dial in Zwift’s signature color, becoming the watch’s most animated visual element. Around the perimeter, a castellated minute track recalls racing circuits and finish-line architecture familiar to followers of the Grand Tours.

Additional references are tucked throughout the watch for riders who know where to look. The caseback features Zwift’s familiar “Ride On” symbol alongside each watch’s individual production number and a custom Zwift pattern. A small “Designed in Watopia” detail provides another wink to riders who have logged countless miles through the platform’s digital landscape.

The watch is housed in a 37mm case crafted from 316L stainless steel and protected by a sapphire crystal. Water resistance is rated to 100 meters thanks to a screw-down crown. Inside beats the Swiss-made Sellita SW200-2 automatic movement, with final assembly completed in Båstad, Sweden.

It is a fitting combination for Bravur: Swiss mechanics interpreted through Swedish design.

Each watch ships with two black-and-orange straps and arrives packaged in a brown vegetable-tanned leather cycling bag inspired by the heritage of Europe’s great tours and monuments. Like the watch itself, it is intended to be used rather than displayed.

Production is limited to 100 individually numbered pieces, and Bravur says no future reissue is planned. Pre-orders open June 16, with deliveries expected to begin in June and July. ($1,195 USD on bravurwatches.com)

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Sweet Protection and Pas Normal Studios now present the Tucker III 2Vi Mips x PNS helmet, bringing together Sweet Protection’s aerodynamic cycling helmet performance platform with Pas Normal Studios’ distinct visual identity.

Based on Sweet Protection’s most advanced road helmet to date, the edition combines race-focused functionality with a clean and understated design approach shaped by contemporary road cycling culture. Designed for high-speed riding, long days on the bike, and competitive efforts alike, the Tucker III 2Vi Mips x PNS helmet reflects the shared mindset of both brands: performance without compromise.

The helmet is part of the PAS Collection and will be available for purchase starting June 11th via sweetprotection.com, Pas Normal Studios stores, and pasnormalstudios.com.

Where Performance meets Design

Developed with the expertise of a Formula 1 aerodynamicist and tested at the highest level of professional cycling, the Tucker III 2 Vi Mips x PNS helmet translates elite performance technology into a refined statement piece. Its sculpted shape and clean lines are not only visually distinctive; every contour is engineered to reduce wind resistance and enhance efficiency at high speeds.

“When we approached the TUCKER III with Sweet Protection, we wanted the color to do quiet work. Moss Grey sits at the intersection of function and restraint – it references the technical color palette of the SS26 PAS collection without shouting it. The result is a helmet that feels like it belongs, whether you’re deep in a kit look or wearing it as a standalone piece,” said Patrick Boje Andreassen, Senior Designer at Pas Normal Studios, in a statement.

Comfort without Compromise

While engineered for speed, the Tucker III 2 Vi Mips x PNS helmet places equal emphasis on comfort and protection. Strategically placed ventilation channels guide airflow through the helmet, keeping riders cool even during intense efforts. A low-profile rear design and four-shell construction create a tailored, close-to-the-head fit, while the 360 Occigrip fit system ensures personalized stability.

At its core, the helmet integrates Sweet Protection’s 2Vi platform and Mips technology — advanced safety systems designed to enhance protection in the event of impact — without adding unnecessary weight or bulk.

In professional road racing, riders often launch breakaways, which are decisive solo efforts where one cyclist accelerates away from the main group in a bold attempt to win. The Tucker III 2 Vi® Mips was specifically shaped to support this aggressive, forward-leaning riding position, helping conserve energy while maintaining maximum speed.

Tucker III 2Vi® Mips x PNS helmet

// 2Vi® technology for maximum safety

// FAST Aero Road helmet with optimized ventilation

// Integrated eyewear storage

// 4-shell construction with 4 impact shields

// Mips Air Node for rotational protection

// 360 Occigrip Fit System, ponytail compatible

// Snap-on AeroCovers to further reduce drag

// Weight: 320g (M/L)

// Certified: CPSC 1203 & EN 1077

// RRP: €390

“It bugged us that the existing gear was holding us back.”
— Ståle Møller, Founder and Head of Design Hardware at Sweet Protection

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And like all good start ups, Tune definitely solves some problems. The 360-lb. Tune M1 potentially raises the bar on weight-to-space ratio, comfort, and functional versatility for pick-up truck based adventurers. Founded by a team of outdoor industry and engineering veterans, Tune Outdoor is a direct-to-consumer brand launching a premium lightweight pickup truck camper to a growing market seemingly still hungry for innovation, value, and product evolution.

Tune Outdoor unveiled its innovative new entry to the growing lightweight truck camper market and we can’t wait to get out and test one. The striking Tune M1 pop-up canopy truck topper seems to blend design innovation, and simplicity. The brand said a streamlined production process delivers an industry-best weight-to-space ratio, exceptional performance, and a stylish, modern aesthetic, targeting the burgeoning vehicle-based adventure and active outdoor community.

Employing durable, lightweight materials, Tune engineers developed an intuitive design that puts the Tune M1’s base model weight starting at only 360 lbs. It also features a patented wing-wall design with flared sidewalls, a market first, and a fully vertical pop-top, providing more cubic living space than any lightweight truck camper on the market. This exceptional weight-to-space ratio broadens the Tune M1’s utility across a wide range of outdoor and offroad conditions, making it an ideal solution for comfortable camping outdoors, whether you’re fishing, surfing, climbing, kayaking, biking, snowmobiling, hunting, and more.

“We designed a canopy truck topper that hits the sweet spot of lightweight, functionality, and feel, allowing you to access your favorite backcountry places with enough space to bring your toys and gear and still camp comfortably,” says company president Sean Kepler, who has held executive leadership positions at The North Face, VF Outdoor, Reef, and Crocs. Tune’s team of outdoor industry veterans and engineers spent more than two years perfecting Tune’s design and production process.

Tune’s structure incorporates an aluminum frame, injected ultra-strong composite corner brackets, a clean polyester pop-top canopy extension, and easy-to-fit, FRP honeycomb paneling. Each camper comes with three aluminum or glass awning doors that allow for easy access from any angle, low-power interior halo lighting, and over 440 feet of universal T-track on the interior, exterior, and roof for unlimited customization. A large sleeping loft allows users to sleep sideways, while maintaining 6’4’’ to 6’10” of stand-up headroom (depending on truck model). The bed and living area can be enjoyed simultaneously, opening the entire cabin to camp living – from hanging out and cooking, to toy hauling and remote working.

“Tune has engineered a product that is affordable, highly functional, and efficient to build, which empowers outdoor enthusiasts to comfortably enjoy their favorite off-the-path places to play and stay,” adds Kepler.

The M1 is being sold direct to consumers at tuneoutdoor.com with a base model price of $12,999 with an introductory price of $10,999 for a limited time.

Tune innovated a patent-pending industrial design solution that allows the Tune M1 to assemble quickly and easily, translating to fast installation lead times and efficient after-market service. The Tune M1 camper easily integrates with nearly any pickup chassis—from Tacomas to the Ford Lightning—providing unparalleled performance and comfort without extensive modifications.

The co-founder of Tune is an old friend of mine and one of the original inventors and partners at Backcountry Access. He’s got a depth and background in the “living and playing outdoors” industry that is tough to match, along with a background in engineering and bringing real world technical products to life. Tons of respect for those guys.

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The scale of the event continues to align with growth in the performance running footwear category. Carbon-plated racing shoes have expanded beyond elite-only use into broader retail distribution, including limited releases and collaborations tied to major race calendars, and brands including adidas, Nike, On, Tracksmith, and ASICS continue to position race-day product launches around major marathons.

The crossover between performance running and fashion was visible during London Fashion Week when Vanish was there in January, as technical running footwear appeared in runway presentations and showroom environments alongside seasonal apparel with performance models integrated into fashion contexts rather than separated from them.

Within this massive framework, Footpatrol and adidas have released a collaborative version of the Adizero Adios Pro 4 ahead of race weekend.

Footpatrol was founded in London in 2002, initially operating from a small courtyard space in Soho at a time when access to limited and international sneaker releases was more restricted. The store built its position by sourcing rare product, including Japanese exclusives and deadstock pairs, and became a distribution point for early consortium-level releases. It relocated to Berwick Street in 2010, where it remains, and expanded to a second location in Paris extending its footprint into another key European market.

The business operates as both a retailer and a collaborator. It has worked across brands including Nike, adidas, ASICS, Saucony, and Clarks, with a consistent focus on limited runs and launch-driven releases. Its positioning has remained tied to sneaker distribution and community engagement rather than scale retail, functioning as a release point for high-demand product and partnerships.

That history is directly relevant to this release. Performance running footwear—specifically carbon-plated race models—has historically been distributed through performance channels, with limited crossover into boutique retail. This collaboration places a race-day silhouette, the Adizero Adios Pro 4, into that distribution model, aligning a technical product with a retailer typically associated with limited sneaker releases.

The design references the built environments surrounding Footpatrol’s London and Paris locations. The upper uses a one-way stretch textile with metallic three-stripe branding incorporating 3M reflective elements, while the midsole retains LIGHTSTRIKE PRO foam, paired with carbon-infused ENERGYRODS designed for propulsion and efficiency over distance.

The release is timed to coincide with marathon week and is available through Footpatrol’s retail and online channels. Creative Direction and Photography by Anthony Lee.

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As part of the recent Vanish tour of Asia, the Vanish team were lucky enough to be invited over to the Beams HQ (overseeing a diverse portfolio of more than 30 brands and creative projects) to meet the chief buyer at Beams Plus and esteemed vintage outdoor clothing collector Shigeru Kaneko.

Given a warm welcome by the Beams staff, Team Vanish were able to learn all about the brand’s incredible 50 year history thanks in part to a permanent in-house timeline exhibition.

Though impossible to document all of their impressive achievements over the years, the products on display nonetheless provided a fascinating insight into the brand. Showcasing a number of key evolutionary moments and significant releases, from the brand’s inception in 1976 (originally called ‘American Life shop Beams’) right through to today’s globe spanning empire. Leaving us in no doubt that though Beams has been inspired by timeless looks such as American Ivy League and classic English tailoring, that their name is now equally synonymous with classic style, albeit with a signature Japanese obsession for detail and premium quality.

Following this impressive history lesson, the Vanish team met up with Shigeru Kaneko, who as well as being the chief buyer of Beams Plus, is also widely respected around the world for his seriously impressive collection of vintage outdoor clothing. Having released his Outdoor Expedition Book 99 last year (Vol. 9 in the “I AM BEAMS” series), an ongoing global exhibition tour (Expedition Club) followed.

Clearly a very busy man, Shigeru kindly took time out to pick some of his rarest and most impressive down parkas specifically for the Vanish team to check out. Consisting predominantly of North American brands from the second half of the twentieth century alongside the incredibly rare down parkas were a number of vintage Eddie Bauer down hand warmers and face masks that have now become something of a Shigeru trademark in his legendary collection. Alongside Eddie Bauer the archival outerwear included brands such as Gerry, The North Face, Pointfive, Moncler, REI, Blacks, Wilderness Experience, Snow Lion, Adventure 16 and Mountain Equipment. The latter two brands and their down jackets having both provided direct design inspiration for recent Beams Plus collaborations with END Clothing and Palace Skateboards, respectively.

Meeting Shigeru and experiencing the collection was an unforgettable experience and a particular highlight in what has been an incredible trip to one of the most exciting and design savvy cities in the world…a visit which was topped off by the always affable Shigeru donning his beloved Gerry U.S.A.F. Survival suit for us and letting us take some shots of him in this incredible piece of military expedition history from 1959.

Vanish would like to say a huge thank you to Shigeru Kaneko and Mizuki Maeda for taking time out of their busy schedules to show us around, as well as all the staff at Beams HQ and the Beams Plus store in Harajuku.

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Running is now borrowing the same ethos, but mind you gravel running isn’t trail running — it’s less technical, less gear-intensive, less committed to a specific landscape: it’s the park path, the service road, the crushed granite connector between the neighborhood and the foothills, and long country roads. Forget routes, finish lines and pace. Brands including Craft, adidas and Mount to Coast have entered the space, but Salomon — with its roots in the French Alps and fingerprints already on a gravel cycling aesthetic — is betting they can own the category.

Most running shoes are optimized for one surface type or another, and the compromise feels exactly that. But the Aero Glide 4 GRVL is Salomon’s argument that the compromise no longer has to feel like one. The shoe’s midsole is energyFOAM EVO, a supercritical TPU compound that delivers more rebound over time rather than packing out after a few hundred miles. The stack/drop is substantial — 41mm at the heel, 33mm at the forefoot, with an 8mm drop — enough to absorb the cumulative impact of a city-to-trail-and-back effort without dulling the feedback that makes a run feel alive. At 9.5 ounces for men, 8.1 for women, it carries that cushion easily.

The outsole draws its geometry from gravel bike tires, which is apt: cyclists figured out long ago that a tread pattern optimized for loose, variable surfaces still rolls cleanly on pavement. Salomon’s contaGRIP compound applies the same logic on foot — woodchips, asphalt, sandy seafront paths, dusty dirt roads — transitioning without the runner having to think about it. That last part matters. A shoe that makes you second-guess your footing is a shoe that pulls you out of the run.

The upper is where the 4 GRVL stakes its claim. A seamless construction pairs with sensiFIT technology and a padded tongue and collar to create a locked-in, glove-like hold — reinforced further by a protective mudguard and a more precise foothold than the standard road version. The quickLACE neo system, a single-pull cord with a gusseted tongue, locks it down in one motion and tucks away clean. The result is something that feels trail-worthy without the stiffness that often comes with that credential.

The gravel running movement asks a simple question: what if the run you actually take on your own on the dusty road alone is better than the one you planned and fought for? The Aero Glide 4 GRVL is built to answer…comfortable enough to run long, confident enough to run anywhere, and still compete when you want to.

$160; salomon.com

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Across that category, the landscape is global: in the United States, manufacturers such as Buck Knives, Benchmade, and Gerber Gear have long defined hunting and field-use knives; Morakniv represents the Scandinavian tradition of utilitarian outdoor blades; while Japanese and German makers—including Hattori, Wüsthof, and Zwilling J.A. Henckels—have shaped expectations around steel performance and forged construction.

Having long considered Victorinox a benchmark for everyday carry, from a very young age in Boy Scouts and hunting with my dad, the introduction of the Venture line prompted a renewed interest in the brand and a closer look.

The Venture Pro, a full-tang fixed-blade knife designed specifically for bushcraft use, marks a more direct entry into that category. While Victorinox has produced fixed blades in limited contexts before—primarily kitchen, butcher, and professional tools—the Venture series represents a deliberate move into outdoor use with a purpose-built design.

The Venture Pro integrates several features typically distributed across multiple tools. The carrying system houses removable tweezers, a ferrocerium rod, and a compact ballpoint pen. The sheath itself is engineered with ventilation holes that double as a blow tube, a detail incorporated for aiding fire-starting in low-oxygen conditions.

On the knife, the spine is squared to 90 degrees, allowing efficient spark generation when paired with the ferro rod. The handle incorporates a hexagonal socket sized for spade drill bits, enabling the user to bore holes for shelter construction or camp fixtures. At the base, a shaped divot functions as a bow drill pivot, turning the knife into a pressure component for friction fire setups.

The blade uses a flat grind geometry optimized for controlled carving rather than chopping, aligning with bushcraft tasks such as feathering wood, shaping stakes, and preparing kindling. As with the company’s broader lineup, the knife is manufactured in Switzerland and backed by a lifetime warranty.

Positioned at $115, the Venture Pro reflects an attempt to translate Victorinox’s longstanding emphasis on compact utility into a fixed-blade format. Rather than replicating traditional survival knife archetypes, it consolidates multiple bushcraft functions into a single system—reducing the need for additional tools while maintaining a focus on precision.

In practical terms, the Venture Pro is designed around the premise that a single, well-integrated tool can support extended wilderness use—from fire-making to shelter building—without reliance on a broader kit.

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The line between fashion and angling is drawn tight for South2 West8. From the riverbanks in Japan flows an interconnected approach to fashion and fishing, where the functional beauty traditionally found in angling apparel has become an inspiration for the brand.

For South2 West8 it runs deeper than just their product, every piece of clothing is an opportunity to find a great connection to nature through the experience of the fishing itself – believing that this deep connection observed by an angler in situ bears witness to the changing climate, creating an urgency in some way for South2 West8 to make the most of every cast.

“PERHAPS IT IS THE ANGLER WHO WILL FIRST SENSE NATURE’S SUBTLE CHANGES, AND TAKE ON THE QUIET DUTY OF BEARING WITNESS.”

 

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Meaning “of the woods” or “of the wild” the Silvestre showcases two highly respected brands’ vision of effortless movement between urban and wild whilst reconnecting the wearer to the deeper, more untamed spaces of our world.

In recent years Swedish outdoor collective Houdini, with its origins in Scandinavian mountaineering tradition, has forged a reputation for reimagining technical outdoor apparel and circular design through the lens of beauty. Similarly, Demon, an Italian brand founded in the legendary location of Montebelluna in1963 has become known for its fusing of technical mountaineering heritage with avant-garde design—blending artisanal tradition with alchemic innovation. Joining forces, the two brands have set out to explore the borderlands of the cultured and the untamed, blending the raw elegance and technical footwear expertise of Demon with Houdini’s visionary work and commitment to beauty and technical outdoor layering systems for a life lived in harmony with nature.

Released this week, the light, technical Silvestre approach sets out to challenge the conventions of traditional outdoor aesthetics with an effortless elegance designed to complete the perfectly curated outdoor minimalist wardrobe that Houdini has become known for.

Chief Product Officer at Houdini Sportswear Jesper Danielsson had this to say about the design process behind this inspired new silhouette:  “I find the fusion of cultures intriguing and by challenging the archetypical aesthetics of this category and adding a layer of raw elegance to top tier functionality, we achieve a product that performs in an alpine setting, but also far beyond. With co-founder and Demon’s creative director Alberto Deon adding: “Silvestre exists between expression and constraint, function and fiction. Born from the ashes of a traditional idea of sportswear and mountaineering—one where personal expression was secondary—it marks a pivotal moment in the ongoing dialogue around functional fashion.”

Merging the core elements of hiking shoes with the precision of climbing slippers and the resilience of mountaineering boots, the Silvestre offers genuine functionality too. Designed to deliver both stability and traction on rock and comfort over long distances, the shoes can adapt seamlessly from trail to technical scrambling.Having been designed, engineered and handmade with the craftsmanship of technical mountaineering boots from the true home of this artisanal tradition, Montebelluna. Combining a minimalist streamlined architecture with robust and supportive structure key design features of the Silvestre include: a tough rubber-rand reinforcement with protective layers for multi-day alpine missions, a slip-on microfibre gaiter, a super-crepe micro-porous EVA midsole and a Vibram outer sole.

The limited edition Houdini x Demon Silvestre is now available at demonfootwear.com and houdinisportswear.com as well as through the following retailers: 

Dover Street Market, Paris

Arys Store, Berlin

Antonioli, Milano

Field Day, Taipei

Gr8, Tokyo 

Hypebeast / HBS, Hong Kong

I.T, Hong Kong/Shanghai

Field Theory, St. Louis

Machus, Portland

Windthrow, Seattle

Ka-Yo, Stockholm

Houdini, Stockholm 

Demon, Montebelluna

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Recognising a serious shortcoming within the manufacturing world, innovative Swedish brand Haglöfs and pioneering textile company Polartec have joined forces to to introduce ‘Standard Issue Black’. Driven by the fact that black is the most used colour in outdoor apparel yet rarely the same shade from one fabric to another, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact. Which is why the brands have created a pre-dyed black standard designed in order to simplify sourcing and reduce the environmental footprint associated with fabric dyeing and colour development.

During a joint material review, Haglöfs and Polartec identified more than twenty visually similar black variations in active use within Polartec’s bestselling original technical fleece series. With each requiring their own dyeing process, production volumes and resources, despite the end results appearing to be virtually identical.

Addressing this inefficiency at scale when compared to traditional piece-dyed black fabrics, Standard Issue Black reduces water use in production by over 50% and saves a minimum of 20% energy usage compared to traditional piece-dyed black fabrics, based on internal production assessment. This offers a more resource-efficient approach to one of the most widely used colours in outdoor apparel.

The initiative between Haglöfs and Polartec has been showcased by a Black Capsule — a limited collection created using existing Polartec leftover fabrics in multiple black variations. Rather than creating something new, the capsule brings these variations together to make the implications of today’s fragmented approach to black visible, whilst also allowing this partnership to set the context for a shared standard going forward.

“By standardising something as fundamental as black, we can reduce unnecessary steps in production and make better use of shared resources,” says Ramesh Kesh, SVP at Milliken & Company and Business Manager at Polartec. “Standard Issue Black™ is intentionally open to the entire industry. Our aim is to contribute to a broader shift towards shared standards in how colour is developed and produced.” Whilst for Haglöfs, the initiative also reflects a long-term approach to design and product development, where early decisions play a key role in reducing complexity and extending product lifespan.

“Colour choices have long-term consequences,” says Eva Weiss, Head of Design at Haglöfs. “We approach colour with great attention to detail, understanding how materials and construction influence a shade. By working towards a clear standard, we reduce unnecessary variation while maintaining design integrity. It’s precision with purpose, supporting longevity in both function and expression.”

Following years of successful collaboration, the two companies see Standard Issue Black as a starting point for continued dialogue and cooperation across the industry — demonstrating how shared standards can help reduce complexity, conserve resources and support more responsible product development over time. Standard Issue Black will enter production for the first time in Haglöfs’ FW26 season, marking the transition from concept to implementation.

The Black Capsule collection will be available online at haglofs.com and in selected Haglöfs stores in Stockholm, Gothenburg, Helsinki, and Åre from March 13th.

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