Undisputed leader in authentically inspired, sustainable, outdoor fashion, prAna announced today that every style in its Spring/Summer 2022 collection has at least one “preferred attribute.”
In establishing this goal, prAna identified 13 preferred attributes selected based on best available technology in social or environmental criteria. These preferred attributes include bluesign® fabric or product, Fair Trade CertifiedTM or Factory, recycled or organic content, Responsible Down (RDS) or Wool (RWS) Standard, EcoBlack PrimaLoft, Hemp, TENCELTM Lyocell or Modal, and PFASs-Free DWR.
“Taking both people and planet into consideration, we have been working tirelessly to create products that meet our preferred attributes,” said Rachel K. Lincoln, prAna’s director of sustainability and social responsibility. “This achievement creates a new baseline for our products and supports our aspirational sustainability goals in both
preferred fibers and Fair Trade.”
This accomplishment represents a major sustainability milestone for prAna, founded in 1992. Since then, prAna has set goals around its methods and materials that respect the planet and its people as part of its commitment to make Clothing for Positive Change.
In August, prAna announced it officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the oneyear anniversary of the brand’s Responsible Packaging Movement (RPM), a program developed to both inspire and create industry-wide change around responsible packaging.
The brand’s journey to 100% plastic-free packaging began 11 years ago when the manager of its Boulder, Colorado retail store sent a picture of an enormous pile of plastic polybags collected from a daily product shipment, along with a question: “What do you want me to do with all of this?” Since 2010, prAna has taken a grassroots approach to reducing plastic and excess waste in its packaging. Through its roll-pack method, the brand has successfully removed over 20 million polybags from its supply chain to date.
The brand’s sustainability benchmarks include:
2004: introduced its first styles with organic cotton and hemp
2005: first used recycled polyester
2010: one of the first apparel brands to partner with Fair Trade USA.
2011: brought the first-ever Fair Trade Certified piece of clothing to market.
2011: brought the first-ever Fair Trade CertifiedTM piece of clothing to market
2012: certified the first Fair Trade apparel factory and became a bluesign® systems partner
2015: prAna removed all generic rayon and viscose fibers from its apparel
2016: prAna converted all down used to Responsible Down Standard (RDS)
2018: prAna converted all cotton used to 100-percent organic cotton and used recycled nylon for the first time
2021: prAna reaches 100-percent plastic-free packaging goal
2021: certified its first Fair Trade CertifiedTM Factory
The brand has since converted 11 factories to Fair Trade Certified and generated premiums which benefited 26,000+ workers worldwide.
prAna’s Packaging Methodology
• To eliminate polybags and overall waste, prAna developed a roll-pack method that is utilized in over 70% of its products. Once rolled, the apparel is secured with a recyclable raffia tie which leaves it “wrinkled for a reason”
• If the roll-pack method isn’t an option, prAna uses an FSC-certified paper glassine bag and is working to convert these bags to 100% regenerated fiber content
• prAna uses 100% recycled paper hang tags and organic cotton string rather than plastic swift tacks
• Accessories utilize origami-style paper packaging—free of plastic and metal fasteners
• FSC-certified, recyclable paper tape is used to seal all customer orders
• All customer orders are shipped in recycled content kraft paper mailers or corrugated boxes.
In the past year, the Responsible Packaging Movement (RPM) has grown to include over 80 brand partners
across the outdoor, fashion, beauty, technology, and home goods industries. prAna is openly sharing its
learnings and resources with brands that join the movement. The program provides a collaborative
network of like-minded brands, monthly webinars and roundtable discussions with industry leaders, and a
social media toolkit to guide brands in sharing their progress. The next webinar will be held for RPM brand
members on Wednesday, September 1, 2021, and will be led by prAna and launch partner Toad&Co.
Spring/Summer 2022 Collection Highlights
prAna’s best-selling original Stretch Zion styles are now constructed with recycled nylon ReZion for Spring/Summer 2022. It took three years to develop ReZion, an advanced fabric that is both sustainable and
capable of standing up to durability, UPF, water-repellency and drying needs. From there, ReZion was wear
tested by customers to ensure that ReZion is not only lab-tested but also adventurer-approved. ReZion is
available in 15 bottom silhouettes for men and for women, featuring bluesign® fabric, PFC-free DWR, and UPF
50+ sun protection rating. MSRP $69 -$95.
The Spring/Summer 2022 women’s swimwear collection features a new, sustainable, jersey fabrication that is softer and more forgiving in fit while remaining true to prAna’s commitment to stay-put design. The collection features a range of silhouettes from on-trend cheeky bottoms to the brand’s first-ever long sleeved one piece with the strikingly color blocked McKayla One Piece (MSRP $115). The entire sustainable swimwear collection in a Fair Trade CertifiedTM Factory, UPF 50+ rated, stay-put, and is chlorine and saltwater resistant.
prAna expands its outerwear portfolio to cover all-seasons with its 100-percent sustainable Spring/Summer 2022 collection. The men’s Transit Range Windbreaker (MSRP $99) and Jacket (MSRP $119) and women’s Whistler Anorak (MSRP $99) and Jacket (MSRP $119) feature a 100-percent recycled nylon bluesign® product with PFCfree DWR; designed to pack into its own pocket. The men’s Friction Rain Jacket (MSRP $149) and Parka (MSRP $179) and women’s Othello Falls Jacket (MSRP $149) and Anorak (MSRP $169) feature a 100-percent recycled polyester with PFC-free DWR and 10k/10k lamination.
The brand’s activewear collection for Spring/Summer 2022 includes Sopra, a new seamless, organic cotton/recycled nylon blend capsule collection (MSRP $59, $69), an expanded bluesign®, Fair Trade CertifiedTM Factory Becksa collection with a new bike short (MSRP $59) and refreshed top design as well as the return of the prAna yoga mat that has been updated to meet the brand’s sustainability goals. The new Verde Yoga Mat (MSRP $99, $119) features a blend of FSC and recycled rubber with an organic cotton scrim which helps to keep the mat from stretching overtime.