“I wanted our first step into a retail space to be local and more focussed,” Lundy said. “We are an all-inclusive brand continually pioneering new ways of successfully fusing fashion with function. Our new retail space give us the opportunity to cultivate relationships and build a real brand organically.”

Lundy holds the titles Owner, CEO, Creative Director, Co-Designer and also Brand Photographer at Seven Layer, but understands you need a great team and supply chain to be successful. He says: “As the saying goes, if you’re the cleverest person in the room, you’re in the wrong room!” He refers to his Chief Designer Chris Vandrill as his “right hand man” and “a genius” at what he does. “Chris has really made my vision a reality and since joining the brand 18 months ago made a huge impact leaning and supporting each other in all the creative aspects of what we do.”

Launching this Monday, 12 April, 2021 is the brand new SS21 MTP System.

“MTP has been inspired by the New British Forces Multi-Terrain Pattern (MTP) Camouflage, a design delivered to work across a mixed landscape — from woodlands to mountains through to urban settings — and the extends the tone and aesthetic that we want to set for 7L – where fashion meets functions and performance meets style,” Lundy said.

Already partnering with Japanese heavyweight store United Arrows, 7L is on the rise and is proud to hail from Cheshire: and a must visit destination for anyone gracing the pavements of Alderley Edge in the UK.

The physical address of the new concept store is: 32 London Road, Alderley Edge.

On the back of their inaugural AW20 collection, Cheshire’s Seven Layer is now widely regarded as one of the major players in crafted outerwear globally.

Maintaining a military based layering system that motivated the well-received ORIGIN offer last year, the SS21 delivery is inspired by the MTP Camouflage, boasting layers from next-to-skin to extreme weather. The 7L MTP collection is versatile and crafted to adapt to a multitude of requirements dependent on the wearer, featuring collaborations with Manchester-based English Fine Cottons (EFC), Cookson and Clegg and of course the now ever-present ArkAir based in Exeter.

Lundy says, “This is a big and exciting year for the 7L brand. The reaction to ORIGIN was amazing, it just exploded. We are set to open our flagship store in Alderley Edge in April and ready to show off the MTP collection within our beautiful new interactive environment.”

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According to the brand, a sensor in the helmet continuously measures ambient light and will turn on the light automatically in low light conditions, as long as the helmet is being worn. To activate, simply place the helmet on your head and the light will turn on automatically. There is no on/off switch: the light turns on automatically and remains on while the helmet is being worn. It will turn off a few seconds after the helmet is taken off.

There is no USB port, because the different types of light around us constantly charge the helmet to ensure the light is available when it’s needed, providing a first-in-class seamless rider-safety experience. The light is the same intensity at all times (no dimmer), but will turn off if the day gets bright enough. The new self-powered cycling helmet utilizes Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power.

When used outdoors on an average day with mixed clouds, the helmet battery will gain about twice the energy used to power the light. In other words, the energy consumed when biking for one hour to work on a dark morning can be restored by leaving the helmet for one hour in a bright window.

POC CEO, Jonas Sjögren, says, “Safety and innovation are at the very center of POC’s approach. We can all see the very positive shift towards cycling for transport, health and recreation, but with that change comes the well-documented safety worries and risks that cyclists feel when sharing the road. The Omne Eternal may be a world’s first, featuring groundbreaking solar cell technology, but our focus has been to provide riders with enhanced safety and a seamless user experience.”

“Simply placing the helmet on the head will automatically activate the technology, enhancing safety without ever needing to think about it. And it supports our efforts towards a more sustainable environment.”

POC and Exeger, the innovator and manufacturer of Powerfoyle, have been working closely since 2019 to build and test a variety of systems that have resulted in the Omne Eternal, which to most users will look much the same as any other helmet.

Exeger CEO, Giovanni Fili, added, “POC is known for its open-minded and innovative approach to safety and is rightly recognized as the leader in the field. Exeger has over the past decade developed the new generation of fully customizable, durable and sustainable solar cells, creating what others deemed impossible – an innovation with the potential to deliver clean endless energy and to re-define the energy from light. Our long-term partnership with POC is as natural as the light we harvest and we are incredibly excited to be part of the release of the Omne Eternal, which represents a new era of smart helmets to enhance safety for any rider, anywhere in the world.”

The unique characteristics of Powerfoyle, is that it allows for seamless integration without compromising design and aesthetics. Powerfoyle harnesses all types of light energy, converting it to electrical energy in an environmentally friendly way.

Sjögren continued: “Our ‘Whole helmet concept’ illustrates that in today’s world a helmet can, and should, do significantly more than manage impacts. By integrating digital solutions we can protect a user before, during and after an accident. Integrating Powerfoyle opens a world of new opportunities, creating helmets with an endless power source is the key to unlocking new ideas and innovations which have the potential to revolutionize safety.”

When not wearing the helmet, simply store close to a window or in a well-lit room. Powerfoyle is almost always charging and will charge from any light source.

For optimum performance, they recommend that the helmet is exposed to window or outdoor light for at least 1hr per day, and not stored in total darkness for long periods.

The light will turn on even if you are wearing a hood, cycling cap or thin hat underneath the helmet.

The helmet light should only ever be used as a complement to standard cycling lights, not as replacement for them. The Powerfoyle is designed to last longer than the recommended lifespan of the helmet, in normal usage conditions, and POC says cycling helmets should be replaced after 3-5 years of normal use, or any crash with head impact. POC will release versions for all other markets later this year. And, in addition to normal standard certification it also comply with requirements of the European Directives for consumer electronics (2014/30/EU Electromagnetic Compatibility (EMC), 2014/35/EU Low voltage (LVD), 2011/65/EU Restriction of the use of certain hazardous substances (RoHS) was proved by the application of the following harmonized Standards:EN55015, IEC62133/UN38.3/, EN62321, RoHS 2011/65/EU , C-Tick AS CISPR15, FCC Part 15 Report SDOC, subpart B).

Powerfoyle is not damaged by sunshine or cold weather but of course can be affected by dirt and snow. Exeger’s Powerfoyle is a revolutionary light-converting material that works much like a plant cell; harvesting light based on the natural principle of photosynthesis. Its unique dye-sensitised monolithic photovoltaic (PV) material converts ambient light into usable electricity and can enhance any consumer electronic product by providing extended or even eternal battery life. This, in turn, can dramatically increase a product’s own lifespan.

The helmet will be available for purchase in size M, in Europe on pocsports.com in June 2021 for €250. It will then be available in all sizes, and globally this Fall.

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