The North Face Archives - VANISH TODAY

VECTIV – THE NORTH FACE

Aaron Bible — Wed, 03 Mar 2021 23:45:47 +0000

The North Face is no stranger to innovating products in the outdoor space as well bringing that innovation and smashing it with street wear to make a product that works both on the trail and on the streets. Their new trail line falls right into that. The VECTIV footwear line has been in the works for over 2 years and has been thoroughly tested with over 6,000 miles of athlete testing to ensure that this line stands up to the North Face name – and it does. We had the opportunity to test out the VECTIV Enduris and it is not your run of the mill trail shoe. Also, the shoe looks really good off the trail. So good that I was reluctant the first few days to take it on the trail so I just sported them around town. And damn they look good and feel good!

We got around to testing the shoe on the red rock trails of Southern Utah. Lots of red dirt and basalt rocks. With some other shoes I’ve ran in the past on the same trails, there are times when you step on a sharp rock and you can definitely feel it. Not in the VECTIV. The cushion and response is insane! So insane that it warrants us to get nerdy tech with the features.

VECTIV Tech

Positioned beneath an incredibly light, comfortable, and protective mesh upper, VECTIV™ is a proprietary soling architecture comprised of a 3D plate against the sole, a finely tuned rockered midsole and SurfaceCTRL outsole. This unique construction delivers superior stability, forward propulsion and incredible grip to reduce fatigue on the trail.

There are two key components to the 3D plate: the location, which is directly underfoot, and the sidewalls that wrap up surrounding your heel and the sides of your forefoot. This provides increased propulsion and lateral stability for all terrain.
The VECTIV system is highly tunable, with its components—upper, plate, midsole and outsole—altered and optimized within each VECTIV shoe, based on the intended use and target consumer of each. This allows the technology to fit the needs of an elite athlete, a first-time trail runner, a performance hiker, and a casual hiker.

They really nailed it on this shoe. This is an easy 10 out of 10.

With the launch of this new line, The North Face partnered up with Strava with a global challenge called VECTIV Power Further, Together Challenge. The challenge runs (pun intended) from March 1-March 31. Complete 100k in a month to unlock your badge and a chance to win the latest VECTIV gear (and more). The collective goal is to complete every square kilometer of land on Earth – all 148.3 million of them!

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The North Face Offering 50% Discount to Healthcare Workers

Cole Giordano — Thu, 30 Apr 2020 14:51:36 +0000

The North Face is really stepping it up during the pandemic, offering a 50% discount to healthcare workers until the end of 2020.

A statement from their site reads:

“As a small show of our heartfelt gratitude for their dedication and bravery in the face of the COVID-19 pandemic, from April 14, 2020 to Dec. 31, 2020 we will be giving a 50% discount to healthcare workers in the United States. This discount can be used for the purchase of certain non-sale items on thenorthface.com and at The North Face-owned retail stores in the United States. During this same period we will also be offering these individuals a 10% discount on non-clearance items at our outlet stores in the United States. Exclusions Apply.”

We love seeing this kind of support from brands in the industry and hope to see more. Every little bit helps.

Find out more on their website.

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Insulated Bootie | The North Face

Aaron Bible — Sun, 05 Jan 2020 16:28:45 +0000

We are really digging these The North Face insulated booties this winter. Basically every outdoor shoe brand has an insulated bootie out now but these have the Lightweight Thermoball™ Eco insulation by PrimaLoft® which you know are top notch. They soles are also 40% recycled so you can rest assure that you adding less to the landfill. The upper is 100% recycled P.E.T. Ripstop. These may be used as a Ski Aprés bootie but we’ll be wearing these around the city.

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The North Face X BMW

Aaron Bible — Mon, 14 Jan 2019 02:15:24 +0000

Who would have ever guessed that outdoor powerhouse The North Face would team up with automobile powerhouse BMW?! Well, they did and its glorious. The North Face developed a new fabric called Futurelight that is waterproof and super breathable. The material uses what they call Nanospinning technology. What better way to show this innovative fabrics use than in a pop-up camper? The geodesic dome design pulls in the iconic high alpine The North Face tents. The wheels are also airless, similar to the Michelin’s Tweel tires. While this camper will not be made into consumer production, we are excited to see what apparel they put this material to use in!

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The North Face launches NYC inspired line

Aaron Bible — Thu, 02 Aug 2018 06:58:51 +0000

The North Face launched their Alphabet City Collection, which is inspired by NYC street style. They pulled in some great colors into some unique designs that still have that North Face aesthetic. This line is definitely targeted to the urban markets but we would still like to see someone summiting in the pink women’s Alphabet City Parka. The line consists of bags, tops, parka’s, joggers, boots and more. We are really excited to see this on the streets of Brooklyn.

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