The Future of Camo

The follow up collection from Nike and Matthew M. Williams has just launched, once again with a range of performance driven clothing. What makes this collection particularly unique, is the use of camo print that actually hides the human form. By analyzing data regarding motion, heat, and sweat zones, the team was able to graphically elevate the connect of camo within performance apparel.

The entire line is set to release on February 7 on