According to Quartz, cannabis brands have benefited from a massive boom since the days way, way back in March right before quarantine swept the country. Apparently people aren’t as dumb as you think they are, as consumers nationwide (at least in the 15 states that have legalized the recreational use of cannabis, with 35 allowing medical use, and another 16 having decriminalized the plant’s use, that is) began to stock pile and stock up on cannabis products going into lockdown. Makes sense to us.
Hallmark or whomever tends to benefit from these national celebratory “awareness days” took notice, as the first-ever National Cannabis Gummie Day takes place tomorrow, Thursday, November 19, 2020. What a year, huh? Let’s get high.
And whether all of this cannabis — and specifically the rise in popularity and stunning variety of edibles — are used by consumers for health reasons or for recreational enjoyment, gummies have never been more popular in the U.S. Finally, a national awareness day celebrates something truly important to our daily sanity that we can all get behind.
The rise in gummies is especially relevant during a time when consumers are aiming to protect their lungs. Edible sales have doubled, with gummies as the frontrunner, representing over half the edible market. Not only have they been a COVID-friendly go-to product, but some people find cannabis gummies useful to mitigate stress during this roller coaster of a year.
Today, brands are offering vegan, non-GMO, all-natural and even kosher options, and the cannabis gummie continues to innovate in variations on CBD:THC content, ratios and onset times, as well as the inclusion of other naturally medicinal herbs and supplements. Though major cannabinoids such as THC and CBD are perhaps the most recognizable cannabinoids, research is underway in a variety of minor cannabinoids such as CBN, CBG, CBC and others—and how they can best work with proprietary botanical terpenes to target conditions affecting sleep, pain and anxiety. Continued efforts to innovate the cannabis gummie mean consumers will have more consistent options and results with cannabis in the future.
“Gummies are a natural product that have a profoundly positive physical and emotional impact for so many people. We founded National Cannabis Gummie Day to celebrate the gummie and expose more people to these amazing products that may be so beneficial to them,” said Jason Turner, co-founder and CMO, Three Wells. “We’re also encouraging people to have a little fun, and so we’ve developed the National Cannabis Gummie Day Video Challenge Contest as a way for everyone over 21 to join in the celebration.”
“On Thursday, Nov. 19, we will recognize the humble cannabis gummie for the true juggernaut it has become,” said Nancy Whiteman, CEO, Wana Brands, America’s No. 1 infused-edibles maker and one of the founders of the new awareness day. “Wana Brands has been producing cannabis gummies since the dawn of the regulated market. We have seen the category explode in popularity across the country from California to Maryland. The gummie format is deceptively complicated. At Wana, we’re not resting on our laurels but rather pushing the envelope. From ratios and classes to onset times and duration, we’re working to innovate every aspect of the cannabis gummie because we know how much consumers not only enjoy them but have come to count on them as a part of their daily wellness routine.”
Modern cannabis consumers are increasingly turning to edibles as they seek relief for specific health issues or even just relaxation during today’s stressful times. And perhaps the most popular and ubiquitous form of all cannabis edibles today is the small gummie treat with a big reputation for potent, long-lasting results.
It’s easy to understand the growing popularity of cannabis gummies when considering some of the key aspects of their use:
// small size makes them easy to consume and easy to dose discreetly.
// can be more easily transported and stored compared to other forms of cannabis.
// don’t present a health risk to the lungs, a key consideration in the wake of the ongoing COVID-19 respiratory-distress pandemic.
// provide an odorless, pandemic-friendly form of cannabis consumption that doesn’t disturb others nearby.
// available in an ever-widening selection of ratios, classes, flavors, as well as vegan, kosher and gluten-free varieties.
Post on social media using the hashtag #CannabisGummieDay. Images courtesy of Wana.