The latest feature in Vanish’s Wild Ingenuity™ Interview series is here! This week we shine the spotlight on our exclusive conversation with Robert ‘Bernie’ Bernthal, the founder of the Bozeman, Montana x Tokyo, Japan-based technical outerwear company, Beringia.
Launched in the Fall of 2019, Beringia is a ‘development-driven brand that draws equally from design ideation, technical innovation, and advanced fiber and fabric engineering’. Prior to successfully launching Beringia, Bernie co-founded Duckworth, the only 100% Made-in-USA Merino wool clothing company, and has also played major roles in providing Brand and Marketing direction for outdoor powerhouses K2 and the SWATCH group, to name a few.
While Bernthal’s work experience is certainly commendable, he’ll be the first to tell you his story and Beringia’s span WELL beyond the confines of any office. As you’ll find out in this interview, Bernie is a true pioneer of the outdoor industry whose passion for nature and outdoor recreation has taken him on a multitude of worldly adventures over many decades. Through these experiences and shared passions of skiing, surfing, mountain climbing, and mother nature, Bernie’s formed friendships with like-minded folk – from across Europe to Japan – that have helped him propel Beringia into a reality.
We’ll leave it there and let Bernie takeover in sharing his perspective on Nature-Culture-Future…Strap in and get ready to enjoy the latest Wild Ingenuity™ adventure!
Tell us a bit about yourself, your company/scope of work, and how nature is woven into your product strategy…
Where do you go for inspiration and what out there in current culture is creating the best or most interesting vibes to motivate you?
Bernie: Really good design. Anything made with wool, the process to the final product. Kinda obvious and vanilla. The Japanese outdoor/street/fashion/textile scene is a pretty cool collision of styles that is producing an interesting aesthetic.
What does the future look like for your work and what’s on your mind as you look forward?
Bernie: Great timing to ask this question. I will never stop working and will always be looking to bring newness and change. I want to disrupt the commodity brands, find new, international, interesting like-minded people and brands to do cool stuff with to keep us young and active. It’s also inspiring to see the trending collision of sorts on the way between outdoor, technical, and fashion industries.
Our many thanks to Bernie for offering his time, wisdom, and experience towards this piece!