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Culture, Wear

Bravado and Primitive Honor Tupac Legacy

Posted on February 25, 2022 by Aaron Bible

Bravado, the merchandising force behind the Universal Music Group, has partnered with the Shakur Estate and Primitive to honor the […]

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Posted in Culture, Wear
Future, Gear, Highlight, Tech

Arc’teryx and ORTOVOX Join Forces to Create Innovative Airbag Pack for Backcountry Safety

Posted on February 25, 2022March 16, 2022 by Aaron Bible

This January, the collaboration effort won an ISPO Award for exceptional innovation in the pursuit of a transformative approach to mountain safety.

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Posted in Future, Gear, Highlight, Tech
Gear

Latest from HOKA Launched on New Year’s Day: The Kawana

Posted on January 13, 2022February 9, 2022 by Aaron Bible

While you were sleeping, HOKA quietly launched its latest maximalist success story: the Kawana. In case you didn’t know, the […]

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Posted in Gear
Culture, Highlight

Goodbye City, See You on Snow — In the Fastest Growing Winter Sports Market in the World

Posted on January 13, 2022February 9, 2022 by Aaron Bible

The winter sports market in China is one of the fastest growing in the world, estimated to be worth more […]

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Posted in Culture, Highlight  |  Tagged apparel, China, Olympics, snowsports
Culture, Uncategorized

adidas Terrex Hosted The World Premiere of “The Wall – Climb For Gold” Feature Documentary with Special Guest Brooke Raboutou

Posted on January 13, 2022 by Cole Giordano

On a rainy evening just before the holidays, a select group of members of the media, and friends and family […]

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Posted in Culture, Uncategorized
Gear, Highlight

adidas Five Ten Steps Up Efforts to Upcycle Plastic Waste in MTB Shoes and Apparel

Posted on January 5, 2022January 13, 2022 by Aaron Bible

Earlier this year Five Ten’s all new 2021 apparel and footwear collection brought Parley recycled ocean plastic, recycled polyester, and […]

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Posted in Gear, Highlight
Gear, Highlight

A Few Top Vanish Gift Ideas to Help You Get Outside Next Year

Posted on December 22, 2021December 29, 2021 by Aaron Bible

Vanish curates the best in outdoor products.

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Posted in Gear, Highlight
Culture

Wild Ingenuity™: Element Brand and its Collab with Hotel Radio Paris, Why it Matters for 2022

Posted on December 21, 2021December 22, 2021 by Aaron Bible

We sat down with some of the global leaders in urban culture, streetwear and innovation for this exclusive look at […]

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Posted in Culture
Escape, Highlight

Gravity Haus Outpost and Community Concept Expands into Tahoe with Cedar House Sport Hotel

Posted on December 17, 2021December 22, 2021 by Aaron Bible

Gravity Haus is a rapidly expanding social club that enables the modern active lifestylist — with a nearly seamless merging […]

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Posted in Escape, Highlight  |  Tagged destinations, gravity haus, hotels, Travel
Gear

Wild Ingenuity™: Mother Karen’s Brings Back One of the Most Classic Ski Jackets of All Time

Posted on December 10, 2021December 22, 2021 by Aaron Bible

Mother Karen’s began in 1973 in Salt Lake City, Utah, as a home-grown ski apparel company — creating the original […]

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Posted in Gear
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